tag:blogger.com,1999:blog-2352681561525073287.post2921646380866601515..comments2023-11-04T11:41:41.347+00:00Comments on St Luke's Blog: M&S Christmas ad reflects the moodwww.stlukes.co.ukhttp://www.blogger.com/profile/03776040804173678762noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-2352681561525073287.post-37645435167048865812008-11-15T10:18:00.000+00:002008-11-15T10:18:00.000+00:00I can't help think that the ads for both Boots...I can't help think that the ads for both Boots and John Lewis have followed the exact same thinking as M&S and subsequently all three ads say the say the same thing: Don't go crazy this Christmas, buy the right thing for the right person (from us please).Danielhttps://www.blogger.com/profile/16597796035092188193noreply@blogger.comtag:blogger.com,1999:blog-2352681561525073287.post-54800029639800113442008-11-13T17:42:00.000+00:002008-11-13T17:42:00.000+00:00I totally agree. They are closing the gap between ...I totally agree. They are closing the gap between the average person and a supermodel, whilst still offering something to aspire to.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2352681561525073287.post-24346248408166490892008-11-13T17:37:00.000+00:002008-11-13T17:37:00.000+00:00I wouldn't say the ad itself is frugal (and not su...I wouldn't say the ad itself is frugal (and not sure that's what the post said either). Agree that its a much more understated tone that the big glitzy numbers they've done for the last few years, and clearly aims to reflect consumers' current, more modest aspirations (and their frugality). Look at the cues like charades, snowball fights etc its all about old-fashioned family fun, and a long way from snowmobiles, Shirley Bassey and James Bond parties. Yes there are still supermodels and it isn't a cheap production, but they still want to be aspirational, and for the clothes to look desirable. I think there's only so far they can go if they still want to make some sales. And this is definitely a change of tone.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2352681561525073287.post-89798160699969563742008-11-13T17:25:00.000+00:002008-11-13T17:25:00.000+00:00supermodels in a stately home that's what i call f...supermodels in a stately home that's what i call frugal. it's positively spartan.www.stlukes.co.ukhttps://www.blogger.com/profile/03776040804173678762noreply@blogger.com