Clever. Part of the Government's new alcohol campaign 'Know Your Limits'. Whether it will curb the well-ingrained booze culture is another matter... Thoughts?
Very graphic, great impact, makes you cringe at the thought. Far to old and seasoned to be demonstrating these kinds of behaviours myself, but I am sure my local town centre sees it every Saturday night. Angela
Hmmm, not sure. think its a bit too much of a leap and a bit too self conscious. I can see they are trying to show that being drunk isn't cool/glamorous, but all I can see is attitude. I think the superhero one was much more impactful - despite the hyperbole, it was closer to reality.
But I think its going to take a lot more than advertising to change drinking habits. We as a nation have to develop a more healthy relationship with alcohol if we are going to start consuming it in a more healthy way.
Very graphic, great impact, makes you cringe at the thought. Far to old and seasoned to be demonstrating these kinds of behaviours myself, but I am sure my local town centre sees it every Saturday night. Angela
ReplyDeleteHmmm, not sure. think its a bit too much of a leap and a bit too self conscious. I can see they are trying to show that being drunk isn't cool/glamorous, but all I can see is attitude. I think the superhero one was much more impactful - despite the hyperbole, it was closer to reality.
ReplyDeleteBut I think its going to take a lot more than advertising to change drinking habits. We as a nation have to develop a more healthy relationship with alcohol if we are going to start consuming it in a more healthy way.