Monday, 28 January 2013

Menstrual Tension: Let the Battle Commence

Today we launched our latest piece of work for Mooncup, the innovative sanitary protection brand, pitting them against their main rival – the tampon – in a no-holds barred rap battle. Both “crews” represent the benefits of using their product in a feisty yet light-hearted way, giving women the information they need to make up their own minds about which product they want to champion.

Our work for Mooncup is always fun and attention grabbing. Our last print and outdoor campaign caused quite a stir, presenting a variety of different names that women often call their vaginas, such as “Bajingo” “Lady Garden” and “Fru Fru” alongside the website, causing many a double-take on the morning commute.

We’ve even let Mooncup take over our Reception display here at St Luke’s, with our white shelves stacked with a whole array of feminine hygiene products. Quite an unusual display, I’m sure you’ll agree, but we’re an open-minded bunch.

The Mooncup Vs Tampon Rap Battle video can be found on the Mooncup Youtube, Facebook and Twitter pages, and then will direct viewers to the main site. We want to encourage as much sharing and discussion as possible, so get watching and hashtagging #mooncupvstampon #mooncupcrew.


Friday, 25 January 2013

Summer 2012: Gone, but not forgotten.

We’re thrilled to announce here at St Luke’s that our ‘A Summer Like No Other’ campaign for Greater London Authority has been shortlisted for Campaign magazine’s Outdoor Hall of Fame.

Our vibrant prints, which encouraged Londoners to see their city in a different light during the Mayor’s £90million programme of events last summer, were seen all across London. They became some of the Summer’s most iconic images, with our front desk even fielding calls with requests for copies as personal souvenirs.

Votes will now be cast at to pick the winners - fingers crossed!

Tuesday, 15 January 2013

Littlewoods and Very top the Adwatch charts with 2nd and 4th spots!

'Marketing' magazine have just released this week's Adwatch and we are delighted that both Very and Littlewoods made it to the top 5.

They paid special attention to the Littlewoods ad writing that "the ad oozed old-fashioned charm" and crediting the brand as being "one of the most innovative '21st Century Businesses'".