Step into Christmas in Style with Very.co.uk

The time of year is upon us. Bonfire night has passed, coffee shops bring out their festive red cups, and the Christmas ads start to hit our TV screens thick and fast.

Last night saw the launch of our first 60" spot for Very.co.uk, in what is forecast to be their biggest Christmas ever! We shot this ad back in September after a long and detailed pre-production process which saw us overseeing the making of giant props and green screens so that our cast, including Fearne Cotton, could look like miniature versions of themselves who come to life out of a fashion magazine.

They frolic about the house in awe and wonder of the joys Christmas is bringing, and the fashion, gifts and electricals they find themselves surrounded by which they use to equip their adventure.

It was fantastic to work with legendary directors Traktor, and the talented teams at Partizan on this spot, which also has a 30" and 10" cutdown.

Check out the ad here if you haven't caught it yet, and if you feel like getting a closer look at how we made the ad, make sure you check out the Behind the Scenes mockumentary film we shot on set with our in-house director.

We'd love to hear what you think - Tweet us @stlukescomms and use the hashtag #biggestchristmasyet.

Banish the grey and Bring the Colour with Very.co.uk

As we slowly, and optimistically move towards a bright and colourful Spring and Summer, everyone at St Luke’s is delighted to announce the recent launch of our brand new Spring/Summer campaign, ‘Bring The Colour’ for our client Very.co.uk.

The campaign which features brand ambassador Fearne Cotton is initially set in an entirely grey scene, depicting the cold, dreary winter season. That is until Fearne Cotton steps out of a grey taxi wearing a vibrant pink dress from the new Colour Pop spring range. Steadily, the colour is transcended across other girls wearing the new trend and looking incredible in their bright colourful outfits against others, who are still stuck in their grey, winter clothes. By the end of the advert we see the trend has created a snowball effect and everyone is now wearing the new collection, where the advert ends with the line ‘Bring the Colour’.

 

 (Click image for 'Bring the Colour' Advert)

The ‘Bring the Colour’ TV campaign for Very.co.uk will be supported by a full range of communication channels, including print, digital, social media and outdoor.

Jon Owen, Retail Director for Very said, “Very.co.uk is on a roll. We are purposefully stepping up our fashion credentials with ever better on-trend collections and super cool advertising.”

Everyone at St Luke’s is incredibly proud of the campaign for Very.co.uk. If you wish to see some exclusive behind the scene footage from the shoot, then please follow the link here.

Welcoming isme to the St Luke's fold

We're delighted to announce that we've been appointed by existing client Shop Direct to handle the advertising account for their isme brand, following a recent competitive pitch.

There's no time to waste, as we're working on an exciting advertising campaign for Spring/Summer 2014.

isme is primarily targeted at 50+ women and will see us partnering with their brand ambassador Carol Vorderman in this campaign.

Jon Owen, Retail Brand Director at Shop Direct, said: “St Luke’s impressed us with their audience insight and with creative work that both builds the brand and works hard commercially.” Our CEO Neil added, “Being awarded isme is a testament to the outstanding results we have seen from our Very and Littlewoods campaigns and plays to our strength of managing brand portfolios. We can’t wait to set a new agenda for this exciting young brand.”

It's been fabulous news for our work for Shop Direct recently, and here's to continuing with new work on another great brand.

Welcome to the family, isme!

More Adwatch success for Littlewoods

Following on from the success prior to Christmas with our Shop Direct clients Littlewoods and Very.co.uk both being announced in Marketing Magazine’s overall “Adwatch of the Year,” the New Year has brought further success for Littlewoods.

Data taken from during the Christmas period placed our Littlewoods advert 6th for most recalled ad (54%), but it also placed 8th in the ranking of most liked TV commercials (18%). 

To put this achievement in to perspective, only four other brands made it on to both lists - John Lewis, Morrisons, Marks & Spencer and Asda.

The Littlewoods Christmas advert, which saw Myleene Klass helping out at Santa’s grotto, alongside fellow brand ambassador Mark Wright, depicted the essence of Christmas, with fun, music, presents and of course, Santa. Combined with the strategic combination of 30" and 10" executions, the 'always-on' approach to media has continued the 'front of mind' awareness we achieved throughout 2013, but for the first time we're landing work in the recall and most liked lists.

At St Luke’s HQ we're delighted with the results and recognition from the industry as it brilliantly reflects the hard work that has gone into the campaign from both the team here and Shop Direct. 

Here's to Spring/Summer bringing more success!

Topping the charts again!

This may give you a slight sense of déjà vu, but no, we're not repeating old news! Very.co.uk have made it to the top of the Marketing magazine chart of the 'Top Ten Ads of the Week" for ads with the highest recall by viewers this week.

This comes only two weeks after two of our Shop Direct brands occupied the top two spots in the same  chart. With Very taking the top spot, and Littlewoods still sitting pretty at number 4 we're the only fashion retail brands in the top 10 and show that our ads resonate well amongst their audience.

Here's to more Very stylish ads to come!