Tuesday, 30 July 2013

Take a bow, Dark Fruit.

The combination of cider and blackcurrant is one which has earned its place in the hearts and tastebuds of many British drinkers. The initial thought may trigger the nostalgia of "cider and black" and "Snakebite," but this time it’s getting the Strongbow treatment.

Step up Dark Fruit, the latest addition to the Strongbow portfolio flavoured with sweet, but sharp blackcurrant and blackberry juices.

The art direction is dark and moody, with brambles and twisted thorns showing that this fruity cider stands out from its sweet and, dare we say, more gentle competitor offerings.

Our work can be seen all over billboards and digital screens nationwide, the digital version can be viewed from clicking on the image above. Bulletproof designed the matte black and purple can, reflecting the more premium nature of this cider compared to original Strongbow.

It has been going down a treat too, with hundreds of fans tweeting that it’s “the future,” tastes “amazing” and is their "new favourite" drink this summer. We're mighty pleased.

It’s available in cans at the moment, but will be released in bottles next month. If you haven’t tried one yet, what are you waiting for?

Earn it, enjoy it, and let us know what you think!

Monday, 8 July 2013

Mooncup crew coming to a pub near you!

Ever found yourself fiddling with beermats in the pub while you wait for your mate who always turns up casually late? Or there's a lull in conversation and your eyes flit around your surroundings in the hope of finding something quirky to point out? Well, Mooncup crew are coming to the rescue!

Our latest piece of work builds on our previous Rap Battle which launched in January. Allow us to present the Tampon vs Mooncup finger puppet beermats!


The new beermats have an image of one the of Tampon vs Mooncup girls on the front, a couple of finger holes, a quote of lyrics on the back and QR codes for you to scan to reach the original Rap Battle on YouTube and also the Rap Battle Boombox so you can create your own rap to the beat. Mooncup want to see your attempts so get sharing on Facebook and Twitter!

For those of you lucky enough to have been at Glastonbury, you may have seen the Mooncup crew there, giving out the new beermats and playing Face in a Hole as shown below.


However, for the rest of us, the mats will be live in pubs and bars across London, Birmingham, Manchester, Leeds, Glasgow, Newcastle, Liverpool, Brighton, Sheffield and Bristol from this week!

So keep your eyes peeled, limber up your dancing fingers and get your smartphones ready, the Mooncup crew are coming to a pub or bar table near you.