Doing Christmas 2013 in a Very stylish way!

Besides celebrating the birth of Jesus, singing Carols about wise men and eating far too much; Christmas is a time for spoiling each other (and ourselves) with gifts, new outfits and celebrations.

Our 30" Gifting advert for Very celebrates important Christmas preparation tasks such as gift-wrapping, cooking up a storm, hanging decorations and dining with friends, in a beautifully stylish and effortless way. With Very's range of gifts, fashion, homeware and electricals, it's easy to look effortlessly stylish whilst simultaneously delivering the perfect Christmas.  

The ad launches today, 7th November, during Emmerdale (ITV 7pm) and features a remix of the traditional Christmas Carol Silent Night. But this is Silent Night as you've never heard it before! Now well-known for having stand-out soundtracks, this Very spot follows on from our Christmas Partywear ad and the Definitions campaign using original remixes, a motion-control camera, and freeze-frame vignettes.

Fearne Cotton appears in the final scene, celebrating a toast and sumptuous festive feast with her friends. Get ready for a stylish Christmas with Very.co.uk

Check the ad out here or the image above and let us know what you think @stlukescomms.

Our agency Reception display is looking rather Christmassy too now that both Shop Direct clients, Littlewoods and Very have launched their Christmas campaigns!

It's party time with Very.co.uk

Before you know it it’ll be party season, and in every office across the land colleagues will be dressing to impress and celebrate the festive season.

Our latest ad for Very.co.uk, which launches today (17^th October), is set at a stereotypical office party. As you would expect, there are streamers, cheese and pineapple chunks on sticks and the obligatory festive mistletoe, but continuing from our recent Definitions campaign we present the girls in gorgeous, head-turning outfits from the Very collection to create a much more stylish party than your average office do.

The ad follows a series of vignettes, shot using a motion control camera, which culminate in a final end scene featuring Fearne Cotton. The impressive soundtrack is an original remix of Tainted Love sang by Gloria Jones and remixed by up-and-coming producer Ryan Hemsworth, and is sure to catch your attention every time it comes on your TV.

All the dresses, including Fearne’s from her signature collection, can be shopped online at Very.co.uk, so make your Christmas party a stylish one this year.

Get a sneak peek of the ad by clicking on the image, or catch it on your screens from tonight! Let us know what you think at @stlukescomms.

Whatever you do, do it in style with Definitions

Our much anticipated 'Everyday Stylish' campaign for Very.co.uk went live on 5th September, with its debut 30s spot during Emmerdale and the 40s during X Factor last Saturday night!

The ad follows a series of beautifully stylish women carrying out a series of banal activities but looking amazing in the new Definitions range from the brand. The idea behind the campaign is to show that no matter what you are doing: in the office, doing your weekly shop or making your breakfast, then Very can help you find the right outfit to make you feel fabulous.
 
Using motion control technology, along with trying to capture the stillness and beauty of a typical fashion photo shoot, results in a sumptuous film with a fluid and dream like quality.  By limiting movement to only a few small elements within the ad, then we are able to really focus the attention on the details of the product. The ethereal soundtrack is Fineshrine by Purity Ring, and it adds a whole new level of cool to the Very portfolio.

The campaign can also be seen across: static & digital posters, online and print, so it can't be missed!Watch below, and let us know what you think!

Topping the charts again!

This may give you a slight sense of déjà vu, but no, we're not repeating old news! Very.co.uk have made it to the top of the Marketing magazine chart of the 'Top Ten Ads of the Week" for ads with the highest recall by viewers this week.

This comes only two weeks after two of our Shop Direct brands occupied the top two spots in the same  chart. With Very taking the top spot, and Littlewoods still sitting pretty at number 4 we're the only fashion retail brands in the top 10 and show that our ads resonate well amongst their audience.

Here's to more Very stylish ads to come!