Time to dust off the awards cabinet!

It's not every day that an advert for a feminine hygiene product is mentioned in the same breath as ones for Nike, BMW or the award hoarding awareness campaign 'Dumb Ways to Die.' However, we're delighted to say that our Mooncup 'Rap Battle' won Bronze for 'Best Original Song' at the London International Awards (LIA) awards in November.

                                               
The London based awards celebrate the creativity and power of ideas in all forms of advertising, digital, branded content, design, production, music and sound. The lyrical flow of our rap battle and its unconventional content stood out amongst some pretty hefty competition, and we're delighted with our bronze trophy.

And the winning doesn't stop there! Our Moments of Truth campaign for Strongbow, which launched earlier this year has also just won a Silver in the Epica Awards in the drinks category.
     
                                

They say things come in threes, and here is our final win (for the moment!) Our Business Director Jonathan Dale has been crowned winner of The Biggr Picture, a competition run by Campaign and Flickr to find the most talented 'extra curricular' Adlander. We're very proud of Jonathan's culinary achievements and his star feature in this week's Campaign.

Moments of Truth - New Strongbow Work!

Last night, after the England V Brazil match, was the grand debut of our latest Strongbow advert. The 60s spot is entitled 'Moments of Truth' and encounters blokes in a variety of nerve-wracking situations, showing how fear distorts their reality in each of the scenarios. However, they all triumph, smashing it as they step up and face their fears! From the best man's speech, to the nail-biting penalty shoot out, these characters embody the Strongbow brand which rewards the man who gets the job done.

Beautifully directed by Sam Brown, with the undeniably epic O Fortuna (Carmina Burana) as its soundtrack, the tension is palpable throughout the spot, yet exaggerated facial expressions and comedy moments provide some relief - keeping the suspense but making the ad more entertaining!

This spot is the spearhead of the 2013 'Earn It' campaign which involves a range of Strongbow challenges that men can apply to participate in - if they think they're up to it! The first challenge is looking for fellas to step up to take a ball from top cricket fast bowler Jimmy Anderson.

The ad has received coverage in Campaign magazine and Brand Republic amongst others, but the most overwhelming thing was the amount of Tweets registered after the spot went out. We briefly trended worldwide, and were 8th in the UK! Tweeters really got involved and loved the ad - some even calling it their ad of the year so far. We're all very proud of it, and I for one feel it was definitely worth sitting through a pretty dull football match to see!

If you haven't seen it yet, what are you waiting for? Click the image below, and let us know what you think!