St Luke’s Heineken and Strongbow work features in Timeout

It’s been a busy period at St Luke’s, however; in the last week we have outdone ourselves, with the launch of campaigns for Strongbow, Heineken and Very.co.uk.  For Strongbow, the launch of the new summer flavour, Citrus Edge has been slithering over OOH locations across the UK, whilst our Heineken Alive campaign has been featuring at various OOH and DOOH spots across the UK, including the London Underground. The campaign will also feature in various publications and magazines over the coming weeks such as The Financial Times and The London Evening Standard but to name a couple.

To kick off the launch of the campaigns across the various media, we wanted to share last week’s edition of TimeOut. With a monthly readership of over one million people, we were delighted to see both our Strongbow Citrus Edge work and the Heineken Alive campaign feature in the same edition.

(Heineken Alive Campaign)

 

(Strongbow Citrus Edge)

As if this wasn't enough, both our Strongbow Citrus Edge and Heineken Alive digital campaigns have also been spotted by commuters on the London Underground:

It was a great way to start off the campaigns and just the beginning of all our work featuring across various media throughout the UK.

If you have seen any of the Strongbow Citrus Edge, Heineken or Very.co.uk work, let us know what you think @StLukescomms.

St Luke’s, Strongbow and Bob the snake team up to launch the drink of the summer

With the days getting longer, and more importantly brighter, you could be forgiven for starting to consider the idea of hatching out of hibernation and stepping outside. This isn’t something that has gone unnoticed at the Strongbow offices. The launch of their new lemon and lime cider variation, Strongbow Citrus Edge, is a perfectly timed move and one that Strongbow believes will create “the drink of the summer”. This variation follows on from the incredibly successful launch of Strongbow Dark Fruit last year.

                          

As you would expect from Strongbow this is not a light refreshing tipple to be enjoyed after an afternoon lazily dipping your toes in the paddling pool. This is a light refreshing tipple to be enjoyed after a hard afternoon EARNING IT. Establishing this principle was the challenge which St Luke’s was set. After months of hard work we came up with the idea of combining the appealing fresh fruit which makes the drink taste great with something a little more sinister. This is reflected in the work as at first glance it appears to be showing the Citrus Edge nestled in a bush of luscious lemons and limes. However, when you look closely you see that there are several vicious looking snakes hiding in the foliage. This is particularly apparent in the animated work, which features eerily life-like movement of the snakes. 

The entire St Luke’s team is incredibly proud of this campaign as we feel it uses Strongbow’s well established brand messages to tell a new story about this innovative product. However, the ophidiophobics (look it up) amongst us might need to keep an eye out while Bob (as we know him) and his friends are slithering around the nation in their various shapes, sizes and formats.