Roll up! Roll up, to the Littlewoods Funfair!

To sit alongside our current Autumn Winter TV campaign for Littlewoods, featuring Myleene Klass and Mark Wright, we have been busy creating and developing a social media campaign to encourage interaction and engagement with the Littlewoods Funfair this season.

The Autumn social media campaign kicked off on October 3rd and will feature a series of Funfair themed Facebook games that employ a mixture of platforms including Twitter, Pinterest and Snapchat over the next month.

Littlewoods are offering participants a chance to win a range of prizes, from the latest tablets to fashion essentials. The games themselves are all based on classic funfair games, each given the Littlewoods touch – such as ' Snap-a-mole, Hook-a-Duck and Test your strength.'

The first game was Test Your Strength, which received over 1800 likes, making 3 winners. The 2nd game opens today, and you can keep up to date with all the games and have your chance to win on the Littlewoods Facebook page, and you can watch our Autumn Winter adverts here.

Autumn Winter 2013 gets the Littlewoods Touch

The nights are drawing in, and as we mourn the end of summer, it's time to get excited about the glow of Autumn and wrapping up from the cold.

Today we launched our Autumn Winter advert for Littlewoods! Set at a beautiful traditional fairground, Myleene Klass is back to give her "Littlewoods Touch" and we have a cameo appearance from Goodsouls brand ambassador and TV presenter Mark Wright. The soundtrack is by up and coming singer Arlissa and is called "Into the Light" and you can watch it from the image below.

The advert showcases the fantastic pieces available in the AW13 women’s fashion range as well as featuring key items from the children’s and men’s collections. Myleene travels through the fairground, giving the "Littlewoods Touch" to transform outfits from casual day to sumptuous nightwear. We've got all the trimmings - a coconut shy, candy floss stand, a beautiful Victorian style steam carousel and a   Test Your Strength Machine, which is where she meets Mark Wright. 

It was a fantastic set, and we definitely got involved with the carousel while shooting! Myleene and Mark also appeared to enjoy themselves, as they got involved with the Behind the Scenes film which you can watch here.

Our display at St Luke's has also joined in with the occasion, and features candy floss, coconuts, sweeties, yellow ducks and fairy lights!

Follow us on Twitter at @stlukescomms and let us know what you think!