ST LUKE'S LAUNCHES LITTLEWOODS SPRING SUMMER 2014 CAMPAIGN

Aside from the Easter bank holiday almost being upon us, there is something else to look forward to; the launch of our new SS14 ad for our client, Littlewoods, which features Littlewoods brand ambassador, Myleene Klass. With a colourful World Cup just around the corner and hopefully a warm summer, the campaign encourages families to get themselves, their homes and gardens ready now for a memorable summer, whether they are holidaying abroad or embracing the British summer at home.

(Littlewoods Outdoor 20 Second ad)

The responsive campaign consists of four 20 second spots and a full suite of 10 second adverts that highlight the broad range of Summer must haves available at the online department store. Everyone at St Luke’s is also excited to see the campaign have the flexibility to respond to external factors such as weather changes and here’s hoping, any sporting successes.

 (Littlewoods Indoor 20 second ad)

The campaign will be supported by National press and social media as well as Direct response TV. The ad breaks on Thursday 17th April and will appear in ‘Britain’s Got Talent’ ad break. It will run on national TV until 18 June.

It's a stylish summer with Very.co.uk and the Holiday Shop

"Summer summer summertime... Time to sit back and unwind."

Finally!

So to mark the occasion, our latest ad for Very.co.uk’s Holiday Shop takes us to beautiful Barcelona and celebrates the best of summer living, even if not all is as it first seems. Check it out below:

The ad, which launches today (10^th April) opens on a stylish, summer’s evening and shows our first girl looking glam as if she’s posing on a photoshoot, with smoke billowing around her. The camera then swings round to reveal she’s actually cooking on a BBQ with her friends in her garden, which is kitted out with outdoor furniture from Very.co.uk. The following scenes follow a similar pattern, and then in the end scene we meet Fearne Cotton, taking a selfie at the beach with her friend. 

Canada, the Spanish commercial directors we worked with on this, took a 360 degree approach to shooting this. The camera constantly moves in a sweeping circular motion, taking in the outfits and surroundings from BBQ to airport, patio and beach.

This is the first time our focus for Very hasn’t just been about style and fashion, we’re widening the reach to the department store offering – from bikinis to BBQs there is everything you need to do summer in style.

As always, we've made a behind the scenes film to give you a sneak peek of how the ad was made. Check it out in the image here:

This campaign will also be supported by national print, OOH and digital which will go live after Easter.

Let us know what you think!

Tweet us @stlukescomms.

Win Very Style

Our first print ad for Very is out now, gracing bus stops and poster sites near you! It's to mark the launch of a Twitter competition, giving you the chance to win £500 worth of Love Label clothes to help you do summer in style. All you need to do is follow and retweet @verynetwork with the hashtag #WinVeryStyle. Our stunning model shows us how it's done, looking the epitome of summer cool whilst her delicious ice cream dribbles down her arm - with Very there's no reason falter from looking your best with a fantastic stylish range, affordable prices and payment options.

Let's bring the hot weather back, win some great Love Label clothes and head for the nearest ice cream van! 

Mine's a 99.

Summer 2013 gets the Littlewoods Touch.

A sun soaked Thai beach, glistening ocean and tropical palm trees provide the stunning backdrop for our Littlewoods Spring Summer 2013 TV advert. 

Launched today, this is Littlewoods’ first Spring Summer campaign in four years, and also marks the launch of Myleene Klass’ first ever swimwear collection – so we had to make it special. 

White sand and azure water were non-negotiable.
                                

The ad (click above to view), which has both 30 and 40 second spots, shows women enjoying their daytime socialising and dancing together around a beach bar. Myleene joins each of them to give her ‘Littlewoods Touch’, transforming their bikinis and swimsuits into fantastic maxi dresses, cover-ups and accessories from the collection. The girls are instantly ready to go from beach to bar, showing that Littlewoods makes the highly desirable summer looks affordable through their low weekly payments.

The Shazam-enabled ad allows viewers to unlock extra interactive content and the Emeli Sande  “Wonder” track on their smartphones. It'll be on your TV screens and in cinemas over the coming weeks, and is guaranteed to make you yearn even more for your summer holiday. I can smell the sunscreen already!
 

 
We let our new campaigns take over the Reception display here at St Luke’s and this is no exception. A snorkel, rubber ring and sun hat have joined a conch, beach cocktail glasses and framed stills from the shoot to welcome visitors to the agency. And to make us think summery thoughts each time we pass to greet a client or make a cup of tea!

Feel free to let us know what you think!

Occasionwear ad launches for Very.co.uk

Last night, the first our next batch of Very ads went on air. This week Holly and the HQ girls present Occasionwear. It's not so much a trend but a crucial range, especially during the Summer season when a plethora of events in our social calendars from weddings, to outdoor parties, summer proms and days at the races require us to put our glad rags on.

The ad features beautiful dresses and accessories from the range available at Very.co.uk, which includes boutique brands such as Little Mistress, as well as big names such as Ted Baker. Do Occasionwear in style this year, whatever your budget!

Very Spring/Summer 2013 campaign launches today!

Good news! The evenings are getting lighter, there is no frost on the ground and our Very Spring/Summer campaign featuring Holly Willoughby and the HQ girls launches today! It’s time to get excited about the hottest new trends from Very.co.uk.

The TV ads, which go on air for the first time during Emmerdale tonight (ITV 6.55pm), see Holly and the girls back in our futuristic Very HQ - but with a twist to the usual format. There will be new 10 second spots being shown every single week for the next three months, featuring the hottest new trends to make sure whatever you do, you do it in style this season. The first week is Nautical theme, and the rest – well, you’ll have to wait and see – but feel free to let us know which ones are your favourites!

In fitting with the launch we’re re-designing our Reception display here at the agency, and we’re even going to (attempt to) theme our weekly Friday afternoon nibbles according to the trend of the week – I’ve got a feeling some will be easier than others... Photos to follow!

Take a look at the latest advert on our website, and make sure you keep up with the trends every week!