More Adwatch success for Littlewoods

Following on from the success prior to Christmas with our Shop Direct clients Littlewoods and Very.co.uk both being announced in Marketing Magazine’s overall “Adwatch of the Year,” the New Year has brought further success for Littlewoods.

Data taken from during the Christmas period placed our Littlewoods advert 6th for most recalled ad (54%), but it also placed 8th in the ranking of most liked TV commercials (18%). 

To put this achievement in to perspective, only four other brands made it on to both lists - John Lewis, Morrisons, Marks & Spencer and Asda.

The Littlewoods Christmas advert, which saw Myleene Klass helping out at Santa’s grotto, alongside fellow brand ambassador Mark Wright, depicted the essence of Christmas, with fun, music, presents and of course, Santa. Combined with the strategic combination of 30" and 10" executions, the 'always-on' approach to media has continued the 'front of mind' awareness we achieved throughout 2013, but for the first time we're landing work in the recall and most liked lists.

At St Luke’s HQ we're delighted with the results and recognition from the industry as it brilliantly reflects the hard work that has gone into the campaign from both the team here and Shop Direct. 

Here's to Spring/Summer bringing more success!

Adwatch of the Year

December brings out the reminiscent and celebratory nature in most all of us. It's a time to look back on the achievements of the year, the trials and tribulations we've overcome and look forward to what the new year will bring.

For us at St Luke's it's been a particularly successful year, and this has been topped off by Marketing Magazine's "Adwatch of the Year" feature, which runs down the 20 most effective adverts of the year in terms of memory recall. Adwatch of the Year 2013 celebrates our Shop Direct clients Littlewoods and Very.co.uk as the year's biggest success story. Throughout the year, adverts for both have featured prominently in the weekly brand recall listings during their time on air, but for both to make the top 10 of the year is a fantastic achievement for them and for us!

It's even more remarkable when the budgets for both brands were considerably lower than any other ad in the top 20, making us the best value advertisers of the year!

It's been a fantastic team effort, and has seen both brands making the best creative and effective work they have ever done - from Littlewoods launching their first Kids ad for Ladybird, to Very and their new uber-stylish Definitions brand it's great to see recognition from the ad industry as well as those crucial sales figures increasing.