Thursday, 19 September 2013

Strongbow Dark Fruit gets exemplary mention by Marketing Week event.

‘Outdoor Works’ an event run by Marketing Week magazine and the Outdoor Media Centre (OMC) has just taken place, with its over-arching theme as “The Power Of 5.” This refers to the five key benefits of outdoor advertising, according to the OMC, which are that it: Connects, Influences, Activates, Amplifies and Inspires.

Imagine our pride when we heard that our creative for Strongbow Dark Fruit was to be used as an excellent example of “attention-grabbing, disruptive creative executed at scale across a range of formats” by one of the expert guest speakers.

For our client to see their brand being praised on a big screen in front of hundreds of industry people is a huge credit to them, our team here and their collaborative efforts in strengthening the Strongbow brand as it expands its portfolio.


Autumn Winter 2013 gets the Littlewoods Touch

The nights are drawing in, and as we mourn the end of summer, it's time to get excited about the glow of Autumn and wrapping up from the cold.

Today we launched our Autumn Winter advert for Littlewoods! Set at a beautiful traditional fairground, Myleene Klass is back to give her "Littlewoods Touch" and we have a cameo appearance from Goodsouls brand ambassador and TV presenter Mark Wright. The soundtrack is by up and coming singer Arlissa and is called "Into the Light" and you can watch it from the image below.

The advert showcases the fantastic pieces available in the AW13 women’s fashion range as well as featuring key items from the children’s and men’s collections. Myleene travels through the fairground, giving the "Littlewoods Touch" to transform outfits from casual day to sumptuous nightwear. We've got all the trimmings - a coconut shy, candy floss stand, a beautiful Victorian style steam carousel and a   Test Your Strength Machine, which is where she meets Mark Wright. 

It was a fantastic set, and we definitely got involved with the carousel while shooting! Myleene and Mark also appeared to enjoy themselves, as they got involved with the Behind the Scenes film which you can watch here.

Our display at St Luke's has also joined in with the occasion, and features candy floss, coconuts, sweeties, yellow ducks and fairy lights!

Follow us on Twitter at @stlukescomms and let us know what you think!

Monday, 9 September 2013

Whatever you do, do it in style with Definitions

Our much anticipated 'Everyday Stylish' campaign for went live on 5th September, with its debut 30s spot during Emmerdale and the 40s during X Factor last Saturday night!

The ad follows a series of beautifully stylish women carrying out a series of banal activities but looking amazing in the new Definitions range from the brand. The idea behind the campaign is to show that no matter what you are doing: in the office, doing your weekly shop or making your breakfast, then Very can help you find the right outfit to make you feel fabulous.

Using motion control technology, along with trying to capture the stillness and beauty of a typical fashion photo shoot, results in a sumptuous film with a fluid and dream like quality.  By limiting movement to only a few small elements within the ad, then we are able to really focus the attention on the details of the product. The ethereal soundtrack is Fineshrine by Purity Ring, and it adds a whole new level of cool to the Very portfolio.

The campaign can also be seen across: static & digital posters, online and print, so it can't be missed!Watch below, and let us know what you think!

Wednesday, 4 September 2013

Who Earned the right to take on Jimmy Anderson in our Strongbow Cricket Challenge?

On the 16th of September we are going to finally reveal the lucky winner of our recent Strongbow Cricket Challenge.

Facing 6 balls from Jimmy Anderson, one of England's fastest bowlers, is no easy task. Thousands of you stepped up and only 8 lucky people made it through to the training and audition stage BUT there can only be one winner. Watch the video below to get a taste of what is coming...