Adwatch of the Year

December brings out the reminiscent and celebratory nature in most all of us. It's a time to look back on the achievements of the year, the trials and tribulations we've overcome and look forward to what the new year will bring.

For us at St Luke's it's been a particularly successful year, and this has been topped off by Marketing Magazine's "Adwatch of the Year" feature, which runs down the 20 most effective adverts of the year in terms of memory recall. Adwatch of the Year 2013 celebrates our Shop Direct clients Littlewoods and Very.co.uk as the year's biggest success story. Throughout the year, adverts for both have featured prominently in the weekly brand recall listings during their time on air, but for both to make the top 10 of the year is a fantastic achievement for them and for us!

It's even more remarkable when the budgets for both brands were considerably lower than any other ad in the top 20, making us the best value advertisers of the year!

It's been a fantastic team effort, and has seen both brands making the best creative and effective work they have ever done - from Littlewoods launching their first Kids ad for Ladybird, to Very and their new uber-stylish Definitions brand it's great to see recognition from the ad industry as well as those crucial sales figures increasing.

Whatever you do, do it in style with Definitions

Our much anticipated 'Everyday Stylish' campaign for Very.co.uk went live on 5th September, with its debut 30s spot during Emmerdale and the 40s during X Factor last Saturday night!

The ad follows a series of beautifully stylish women carrying out a series of banal activities but looking amazing in the new Definitions range from the brand. The idea behind the campaign is to show that no matter what you are doing: in the office, doing your weekly shop or making your breakfast, then Very can help you find the right outfit to make you feel fabulous.
 
Using motion control technology, along with trying to capture the stillness and beauty of a typical fashion photo shoot, results in a sumptuous film with a fluid and dream like quality.  By limiting movement to only a few small elements within the ad, then we are able to really focus the attention on the details of the product. The ethereal soundtrack is Fineshrine by Purity Ring, and it adds a whole new level of cool to the Very portfolio.

The campaign can also be seen across: static & digital posters, online and print, so it can't be missed!Watch below, and let us know what you think!