Step into Christmas in Style with Very.co.uk

The time of year is upon us. Bonfire night has passed, coffee shops bring out their festive red cups, and the Christmas ads start to hit our TV screens thick and fast.

Last night saw the launch of our first 60" spot for Very.co.uk, in what is forecast to be their biggest Christmas ever! We shot this ad back in September after a long and detailed pre-production process which saw us overseeing the making of giant props and green screens so that our cast, including Fearne Cotton, could look like miniature versions of themselves who come to life out of a fashion magazine.

They frolic about the house in awe and wonder of the joys Christmas is bringing, and the fashion, gifts and electricals they find themselves surrounded by which they use to equip their adventure.

It was fantastic to work with legendary directors Traktor, and the talented teams at Partizan on this spot, which also has a 30" and 10" cutdown.

Check out the ad here if you haven't caught it yet, and if you feel like getting a closer look at how we made the ad, make sure you check out the Behind the Scenes mockumentary film we shot on set with our in-house director.

We'd love to hear what you think - Tweet us @stlukescomms and use the hashtag #biggestchristmasyet.

Adwatch of the Year

December brings out the reminiscent and celebratory nature in most all of us. It's a time to look back on the achievements of the year, the trials and tribulations we've overcome and look forward to what the new year will bring.

For us at St Luke's it's been a particularly successful year, and this has been topped off by Marketing Magazine's "Adwatch of the Year" feature, which runs down the 20 most effective adverts of the year in terms of memory recall. Adwatch of the Year 2013 celebrates our Shop Direct clients Littlewoods and Very.co.uk as the year's biggest success story. Throughout the year, adverts for both have featured prominently in the weekly brand recall listings during their time on air, but for both to make the top 10 of the year is a fantastic achievement for them and for us!

It's even more remarkable when the budgets for both brands were considerably lower than any other ad in the top 20, making us the best value advertisers of the year!

It's been a fantastic team effort, and has seen both brands making the best creative and effective work they have ever done - from Littlewoods launching their first Kids ad for Ladybird, to Very and their new uber-stylish Definitions brand it's great to see recognition from the ad industry as well as those crucial sales figures increasing.