Very does dating in style with Girlfriends

You enjoy watching dating shows on TV. Come on, admit it. 

Whether you keep it under wraps or are openly besotted, there is something undeniably captivating about watching people flirt, trying to impress or going on a date. Call it nosey, call it research, or simply trying to make yourself feel better; from the good old days of Cilla and Blind Date to Take Me Out, First Dates, The Bachelor and Love Machine, as a nation we have been bitten by the dating TV love-bug.

Very.co.uk are sponsoring the new series of ITV2’s latest offering “Girlfriends”, which twists the dating show format as it focuses on three single ladies who move in together and meet/interview each of the 100 men who come to the Girlfriends' house, choosing who they’d like to date as they go along. But with a limited number of dates allowed, and competition amongst themselves to bag Mr Right, there will definitely be some drama along the way.

We have created a series of 6 sponsorship idents for Very, which will bookend the show's breaks with different date scenarios - from a movie night, to a picnic, dinner and the will they or won’t they? kiss on the doorstep - all showing the date girl and her counterparts looking perfectly stylish with every detail covered. From the last minute accessory, to the more abstract tissue on hand to wipe away a tear, we show that Very have got your back to make sure you’re ready to take on your love life in style.

The new series of Girlfriends starts tonight, Wednesday 14^th August at 9pm on ITV2. 

You can check out all the idents in the image above, and I admit, I’ll be watching. 

Moments of Truth - New Strongbow Work!

Last night, after the England V Brazil match, was the grand debut of our latest Strongbow advert. The 60s spot is entitled 'Moments of Truth' and encounters blokes in a variety of nerve-wracking situations, showing how fear distorts their reality in each of the scenarios. However, they all triumph, smashing it as they step up and face their fears! From the best man's speech, to the nail-biting penalty shoot out, these characters embody the Strongbow brand which rewards the man who gets the job done.

Beautifully directed by Sam Brown, with the undeniably epic O Fortuna (Carmina Burana) as its soundtrack, the tension is palpable throughout the spot, yet exaggerated facial expressions and comedy moments provide some relief - keeping the suspense but making the ad more entertaining!

This spot is the spearhead of the 2013 'Earn It' campaign which involves a range of Strongbow challenges that men can apply to participate in - if they think they're up to it! The first challenge is looking for fellas to step up to take a ball from top cricket fast bowler Jimmy Anderson.

The ad has received coverage in Campaign magazine and Brand Republic amongst others, but the most overwhelming thing was the amount of Tweets registered after the spot went out. We briefly trended worldwide, and were 8th in the UK! Tweeters really got involved and loved the ad - some even calling it their ad of the year so far. We're all very proud of it, and I for one feel it was definitely worth sitting through a pretty dull football match to see!

If you haven't seen it yet, what are you waiting for? Click the image below, and let us know what you think!