Kammy makes his final selection for Rio

As the Premier League closes its doors for another season the footballing world’s attention is now turning to Rio.  For the next few months the epicentre of World Football is going to be firmly planted in Brazil. It's clear that this was on the minds of the 20 teams of keen 5-a-side players who turned up bright and early for the Strongbow Rio trial day, which was held at the London Soccer Dome.

After already getting through several stages of selection, each team invited to the day went up against each other during a series of challenges designed to test personality, teamwork, and football skills. Under the watchful eye of our celebrity coaching staff: Chris Kamara, Mark Wright and Janio Cruz, only one team prevailed, winning the trip of a lifetime to Rio to take on one of the best female football teams in the world. 

The content which launches today shows what happened during the trial day and reveals the winning team – do you think they have what it takes to beat the girls?

The winning team will be joined by 3 subs who were selected via social voting. You can see the full team all meet and fly to Rio for the match of a lifetime on the 2nd June, when the final content will be released.

More Adwatch success for Littlewoods

Following on from the success prior to Christmas with our Shop Direct clients Littlewoods and Very.co.uk both being announced in Marketing Magazine’s overall “Adwatch of the Year,” the New Year has brought further success for Littlewoods.

Data taken from during the Christmas period placed our Littlewoods advert 6th for most recalled ad (54%), but it also placed 8th in the ranking of most liked TV commercials (18%). 

To put this achievement in to perspective, only four other brands made it on to both lists - John Lewis, Morrisons, Marks & Spencer and Asda.

The Littlewoods Christmas advert, which saw Myleene Klass helping out at Santa’s grotto, alongside fellow brand ambassador Mark Wright, depicted the essence of Christmas, with fun, music, presents and of course, Santa. Combined with the strategic combination of 30" and 10" executions, the 'always-on' approach to media has continued the 'front of mind' awareness we achieved throughout 2013, but for the first time we're landing work in the recall and most liked lists.

At St Luke’s HQ we're delighted with the results and recognition from the industry as it brilliantly reflects the hard work that has gone into the campaign from both the team here and Shop Direct. 

Here's to Spring/Summer bringing more success!

Ho Ho Ho! Christmas excitement arrives as our Littlewoods advert airs!

It's the first of November which can only mean one thing, Christmas is coming and the best adverts, seasonal songs and  festive jumpers are all heading our way!

 We've been quick off the mark with our campaign for Littlewoods, which launched today. It's set in Santa's workshop in the North Pole, where a girl has posted her letter to Father Christmas, and he starts to read it aloud. Myleene Klass magically wraps presents while Santa's other celebrity helper Mark Wright, is sitting on a shelf, waiting to be chosen as a Christmas gift for a lucky lady. There are a whole host of elves bustling around in the workshop too, to make sure that every child and family gets the presents they deserve, all with the help of the Littlewoods Touch, meaning you can spread the cost of your gifts. We also filmed a Behind the Scenes film, so you can see what it was like on set, and how we made the magic.
The ad features a "Christmassed-up" version of Arlissa's track "Into The Light"  which was featured in the Funfair campaign, and was also directed by Michael Gracey through Partizan.
Let us know what you think, it's given us the Christmas spirit at St Luke's, and there's even more to come this week...

Ding - we're at the top of the charts with Littlewoods Funfair!

We're delighted to have tied at the top spot in Marketing Magazine's Top 10 ads of the week.

The chart of ads is based on those which are most highly recalled for that week, and our delightful Funfair advert and its respective 10" cutdowns have raced to the top of the chart with 44% recall, alongside the anti-smoking campaign Stoptober.

We've received great feedback in industry press and on social media for the campaign, which you can watch below featuring Myleene Klass, Mark Wright and a track from the up and coming singer Arlissa.

Roll up! Roll up, to the Littlewoods Funfair!

To sit alongside our current Autumn Winter TV campaign for Littlewoods, featuring Myleene Klass and Mark Wright, we have been busy creating and developing a social media campaign to encourage interaction and engagement with the Littlewoods Funfair this season.

The Autumn social media campaign kicked off on October 3rd and will feature a series of Funfair themed Facebook games that employ a mixture of platforms including Twitter, Pinterest and Snapchat over the next month.

Littlewoods are offering participants a chance to win a range of prizes, from the latest tablets to fashion essentials. The games themselves are all based on classic funfair games, each given the Littlewoods touch – such as ' Snap-a-mole, Hook-a-Duck and Test your strength.'

The first game was Test Your Strength, which received over 1800 likes, making 3 winners. The 2nd game opens today, and you can keep up to date with all the games and have your chance to win on the Littlewoods Facebook page, and you can watch our Autumn Winter adverts here.

Autumn Winter 2013 gets the Littlewoods Touch

The nights are drawing in, and as we mourn the end of summer, it's time to get excited about the glow of Autumn and wrapping up from the cold.

Today we launched our Autumn Winter advert for Littlewoods! Set at a beautiful traditional fairground, Myleene Klass is back to give her "Littlewoods Touch" and we have a cameo appearance from Goodsouls brand ambassador and TV presenter Mark Wright. The soundtrack is by up and coming singer Arlissa and is called "Into the Light" and you can watch it from the image below.

The advert showcases the fantastic pieces available in the AW13 women’s fashion range as well as featuring key items from the children’s and men’s collections. Myleene travels through the fairground, giving the "Littlewoods Touch" to transform outfits from casual day to sumptuous nightwear. We've got all the trimmings - a coconut shy, candy floss stand, a beautiful Victorian style steam carousel and a   Test Your Strength Machine, which is where she meets Mark Wright. 

It was a fantastic set, and we definitely got involved with the carousel while shooting! Myleene and Mark also appeared to enjoy themselves, as they got involved with the Behind the Scenes film which you can watch here.

Our display at St Luke's has also joined in with the occasion, and features candy floss, coconuts, sweeties, yellow ducks and fairy lights!

Follow us on Twitter at @stlukescomms and let us know what you think!

The Only Way is Littlewoods for Mark Wright!

Dapper ITV2 star and Heart FM DJ, Mark Wright has joined Littlewoods as the new brand ambassador for their menswear label, Goodsouls.

The unveiling of his debut capsule collection tied in with the start of London Collections: Men's fashion week. It includes casual t-shirts, jeans and jumpers, as well as suits and outerwear, with the aim of taking men and their wardrobes from date-night to an evening out with the boys.

Gary Kibble, retail director for Littlewoods, said: "We couldn't be more thrilled that Mark has joined the Littlewoods family as style ambassador for our Goodsouls range. His popularity among our customer base is unmatched by any other male celebrity in the UK at the moment and we're confident that his personal style and eye for fashion will translate into a collection that our customers will love."

We're looking forward to working with him in future Littlewoods ads too, and the collection is available from www.littlewoods.com as of today, 20th June.