Adwatch of the Year

December brings out the reminiscent and celebratory nature in most all of us. It's a time to look back on the achievements of the year, the trials and tribulations we've overcome and look forward to what the new year will bring.

For us at St Luke's it's been a particularly successful year, and this has been topped off by Marketing Magazine's "Adwatch of the Year" feature, which runs down the 20 most effective adverts of the year in terms of memory recall. Adwatch of the Year 2013 celebrates our Shop Direct clients Littlewoods and Very.co.uk as the year's biggest success story. Throughout the year, adverts for both have featured prominently in the weekly brand recall listings during their time on air, but for both to make the top 10 of the year is a fantastic achievement for them and for us!

It's even more remarkable when the budgets for both brands were considerably lower than any other ad in the top 20, making us the best value advertisers of the year!

It's been a fantastic team effort, and has seen both brands making the best creative and effective work they have ever done - from Littlewoods launching their first Kids ad for Ladybird, to Very and their new uber-stylish Definitions brand it's great to see recognition from the ad industry as well as those crucial sales figures increasing.

Abra-abra cadabra - Littlewoods Kids goes live!

If the enjoyment and success of filming our latest Littlewoods advert for their Ladybird children's range is anything to go by, then the oft-quoted phrase "never work with children or animals" is a load of old codswallop. We loved it.

A cast of excitable, playful and very cute 4 to 7 year olds are the stars of our latest ad which launched on August 1st. It's a throwback to a traditional children’s party, primarily set in a beautiful garden - where computers, phones and gadgets are replaced by pass the parcel, blind mans buff and general frolicking and dancing. Unfortunately for our ears, they wanted to dance to Gangnam Style on repeat between takes. Director Karen Cunningham said “The idea was to create an old fashioned party… back to lovingly made jelly, and cupcakes and beautifully homemade birthday cake.” During the ad, a very cute "mini Myleene", played by Evie Lew-Davies, magically touches the other party guests making their outfits transform into a second stylish outfit from the Ladybird collection, showcasing their fantastic range. When all the work is done "mini Myleene" transforms into adult Myleene Klass to give the final Littlewoods touch.

                           

 The soundtrack is the ridiculously catchy Abracadabra by Steve Miller Band, and the campaign will be supported by online, social media and print ads. We're excited to continue working with Littlewoods in their aim to become the biggest suppliers of quality children’s clothing in the UK.


Ch-ch-check it out in the image above.