Very does dating in style with Girlfriends

You enjoy watching dating shows on TV. Come on, admit it. 

Whether you keep it under wraps or are openly besotted, there is something undeniably captivating about watching people flirt, trying to impress or going on a date. Call it nosey, call it research, or simply trying to make yourself feel better; from the good old days of Cilla and Blind Date to Take Me Out, First Dates, The Bachelor and Love Machine, as a nation we have been bitten by the dating TV love-bug.

Very.co.uk are sponsoring the new series of ITV2’s latest offering “Girlfriends”, which twists the dating show format as it focuses on three single ladies who move in together and meet/interview each of the 100 men who come to the Girlfriends' house, choosing who they’d like to date as they go along. But with a limited number of dates allowed, and competition amongst themselves to bag Mr Right, there will definitely be some drama along the way.

We have created a series of 6 sponsorship idents for Very, which will bookend the show's breaks with different date scenarios - from a movie night, to a picnic, dinner and the will they or won’t they? kiss on the doorstep - all showing the date girl and her counterparts looking perfectly stylish with every detail covered. From the last minute accessory, to the more abstract tissue on hand to wipe away a tear, we show that Very have got your back to make sure you’re ready to take on your love life in style.

The new series of Girlfriends starts tonight, Wednesday 14^th August at 9pm on ITV2. 

You can check out all the idents in the image above, and I admit, I’ll be watching. 

The Only Way is Littlewoods for Mark Wright!

Dapper ITV2 star and Heart FM DJ, Mark Wright has joined Littlewoods as the new brand ambassador for their menswear label, Goodsouls.

The unveiling of his debut capsule collection tied in with the start of London Collections: Men's fashion week. It includes casual t-shirts, jeans and jumpers, as well as suits and outerwear, with the aim of taking men and their wardrobes from date-night to an evening out with the boys.

Gary Kibble, retail director for Littlewoods, said: "We couldn't be more thrilled that Mark has joined the Littlewoods family as style ambassador for our Goodsouls range. His popularity among our customer base is unmatched by any other male celebrity in the UK at the moment and we're confident that his personal style and eye for fashion will translate into a collection that our customers will love."

We're looking forward to working with him in future Littlewoods ads too, and the collection is available from www.littlewoods.com as of today, 20th June.