Kammy makes his final selection for Rio

As the Premier League closes its doors for another season the footballing world’s attention is now turning to Rio.  For the next few months the epicentre of World Football is going to be firmly planted in Brazil. It's clear that this was on the minds of the 20 teams of keen 5-a-side players who turned up bright and early for the Strongbow Rio trial day, which was held at the London Soccer Dome.

After already getting through several stages of selection, each team invited to the day went up against each other during a series of challenges designed to test personality, teamwork, and football skills. Under the watchful eye of our celebrity coaching staff: Chris Kamara, Mark Wright and Janio Cruz, only one team prevailed, winning the trip of a lifetime to Rio to take on one of the best female football teams in the world. 

The content which launches today shows what happened during the trial day and reveals the winning team – do you think they have what it takes to beat the girls?

The winning team will be joined by 3 subs who were selected via social voting. You can see the full team all meet and fly to Rio for the match of a lifetime on the 2nd June, when the final content will be released.

The Only Way is Littlewoods for Mark Wright!

Dapper ITV2 star and Heart FM DJ, Mark Wright has joined Littlewoods as the new brand ambassador for their menswear label, Goodsouls.

The unveiling of his debut capsule collection tied in with the start of London Collections: Men's fashion week. It includes casual t-shirts, jeans and jumpers, as well as suits and outerwear, with the aim of taking men and their wardrobes from date-night to an evening out with the boys.

Gary Kibble, retail director for Littlewoods, said: "We couldn't be more thrilled that Mark has joined the Littlewoods family as style ambassador for our Goodsouls range. His popularity among our customer base is unmatched by any other male celebrity in the UK at the moment and we're confident that his personal style and eye for fashion will translate into a collection that our customers will love."

We're looking forward to working with him in future Littlewoods ads too, and the collection is available from www.littlewoods.com as of today, 20th June.

Number 1 and Number 2 most recalled ads this week!

We gave ourselves a pat on the back yesterday as Campaign magazine's list of the Top 10 Ads this week featured our work for Littlewoods and Very at number 1 and number 2!

The list is compiled in association with TNS and Ebiquity, and measures advert recall, which is a quantitative measure of effectiveness. It shows that these ads, featuring Myleene Klass and Holly Willoughby, have resonated with their audiences enough to stay in their minds and be recalled after watching. Job well done, proving that we help our brands to position themselves in their customer's minds and stay there.

There's even more good stuff to come next week, so watch this space. Happy Friday!