Very does dating in style with Girlfriends

You enjoy watching dating shows on TV. Come on, admit it. 

Whether you keep it under wraps or are openly besotted, there is something undeniably captivating about watching people flirt, trying to impress or going on a date. Call it nosey, call it research, or simply trying to make yourself feel better; from the good old days of Cilla and Blind Date to Take Me Out, First Dates, The Bachelor and Love Machine, as a nation we have been bitten by the dating TV love-bug.

Very.co.uk are sponsoring the new series of ITV2’s latest offering “Girlfriends”, which twists the dating show format as it focuses on three single ladies who move in together and meet/interview each of the 100 men who come to the Girlfriends' house, choosing who they’d like to date as they go along. But with a limited number of dates allowed, and competition amongst themselves to bag Mr Right, there will definitely be some drama along the way.

We have created a series of 6 sponsorship idents for Very, which will bookend the show's breaks with different date scenarios - from a movie night, to a picnic, dinner and the will they or won’t they? kiss on the doorstep - all showing the date girl and her counterparts looking perfectly stylish with every detail covered. From the last minute accessory, to the more abstract tissue on hand to wipe away a tear, we show that Very have got your back to make sure you’re ready to take on your love life in style.

The new series of Girlfriends starts tonight, Wednesday 14^th August at 9pm on ITV2. 

You can check out all the idents in the image above, and I admit, I’ll be watching. 

Summer 2013 gets the Littlewoods Touch.

A sun soaked Thai beach, glistening ocean and tropical palm trees provide the stunning backdrop for our Littlewoods Spring Summer 2013 TV advert. 

Launched today, this is Littlewoods’ first Spring Summer campaign in four years, and also marks the launch of Myleene Klass’ first ever swimwear collection – so we had to make it special. 

White sand and azure water were non-negotiable.
                                

The ad (click above to view), which has both 30 and 40 second spots, shows women enjoying their daytime socialising and dancing together around a beach bar. Myleene joins each of them to give her ‘Littlewoods Touch’, transforming their bikinis and swimsuits into fantastic maxi dresses, cover-ups and accessories from the collection. The girls are instantly ready to go from beach to bar, showing that Littlewoods makes the highly desirable summer looks affordable through their low weekly payments.

The Shazam-enabled ad allows viewers to unlock extra interactive content and the Emeli Sande  “Wonder” track on their smartphones. It'll be on your TV screens and in cinemas over the coming weeks, and is guaranteed to make you yearn even more for your summer holiday. I can smell the sunscreen already!
 

 
We let our new campaigns take over the Reception display here at St Luke’s and this is no exception. A snorkel, rubber ring and sun hat have joined a conch, beach cocktail glasses and framed stills from the shoot to welcome visitors to the agency. And to make us think summery thoughts each time we pass to greet a client or make a cup of tea!

Feel free to let us know what you think!