It's a stylish summer with Very.co.uk and the Holiday Shop

"Summer summer summertime... Time to sit back and unwind."

Finally!

So to mark the occasion, our latest ad for Very.co.uk’s Holiday Shop takes us to beautiful Barcelona and celebrates the best of summer living, even if not all is as it first seems. Check it out below:

The ad, which launches today (10^th April) opens on a stylish, summer’s evening and shows our first girl looking glam as if she’s posing on a photoshoot, with smoke billowing around her. The camera then swings round to reveal she’s actually cooking on a BBQ with her friends in her garden, which is kitted out with outdoor furniture from Very.co.uk. The following scenes follow a similar pattern, and then in the end scene we meet Fearne Cotton, taking a selfie at the beach with her friend. 

Canada, the Spanish commercial directors we worked with on this, took a 360 degree approach to shooting this. The camera constantly moves in a sweeping circular motion, taking in the outfits and surroundings from BBQ to airport, patio and beach.

This is the first time our focus for Very hasn’t just been about style and fashion, we’re widening the reach to the department store offering – from bikinis to BBQs there is everything you need to do summer in style.

As always, we've made a behind the scenes film to give you a sneak peek of how the ad was made. Check it out in the image here:

This campaign will also be supported by national print, OOH and digital which will go live after Easter.

Let us know what you think!

Tweet us @stlukescomms.

It's party time with Very.co.uk

Before you know it it’ll be party season, and in every office across the land colleagues will be dressing to impress and celebrate the festive season.

Our latest ad for Very.co.uk, which launches today (17^th October), is set at a stereotypical office party. As you would expect, there are streamers, cheese and pineapple chunks on sticks and the obligatory festive mistletoe, but continuing from our recent Definitions campaign we present the girls in gorgeous, head-turning outfits from the Very collection to create a much more stylish party than your average office do.

The ad follows a series of vignettes, shot using a motion control camera, which culminate in a final end scene featuring Fearne Cotton. The impressive soundtrack is an original remix of Tainted Love sang by Gloria Jones and remixed by up-and-coming producer Ryan Hemsworth, and is sure to catch your attention every time it comes on your TV.

All the dresses, including Fearne’s from her signature collection, can be shopped online at Very.co.uk, so make your Christmas party a stylish one this year.

Get a sneak peek of the ad by clicking on the image, or catch it on your screens from tonight! Let us know what you think at @stlukescomms.

Very does dating in style with Girlfriends

You enjoy watching dating shows on TV. Come on, admit it. 

Whether you keep it under wraps or are openly besotted, there is something undeniably captivating about watching people flirt, trying to impress or going on a date. Call it nosey, call it research, or simply trying to make yourself feel better; from the good old days of Cilla and Blind Date to Take Me Out, First Dates, The Bachelor and Love Machine, as a nation we have been bitten by the dating TV love-bug.

Very.co.uk are sponsoring the new series of ITV2’s latest offering “Girlfriends”, which twists the dating show format as it focuses on three single ladies who move in together and meet/interview each of the 100 men who come to the Girlfriends' house, choosing who they’d like to date as they go along. But with a limited number of dates allowed, and competition amongst themselves to bag Mr Right, there will definitely be some drama along the way.

We have created a series of 6 sponsorship idents for Very, which will bookend the show's breaks with different date scenarios - from a movie night, to a picnic, dinner and the will they or won’t they? kiss on the doorstep - all showing the date girl and her counterparts looking perfectly stylish with every detail covered. From the last minute accessory, to the more abstract tissue on hand to wipe away a tear, we show that Very have got your back to make sure you’re ready to take on your love life in style.

The new series of Girlfriends starts tonight, Wednesday 14^th August at 9pm on ITV2. 

You can check out all the idents in the image above, and I admit, I’ll be watching. 

Win Very Style

Our first print ad for Very is out now, gracing bus stops and poster sites near you! It's to mark the launch of a Twitter competition, giving you the chance to win £500 worth of Love Label clothes to help you do summer in style. All you need to do is follow and retweet @verynetwork with the hashtag #WinVeryStyle. Our stunning model shows us how it's done, looking the epitome of summer cool whilst her delicious ice cream dribbles down her arm - with Very there's no reason falter from looking your best with a fantastic stylish range, affordable prices and payment options.

Let's bring the hot weather back, win some great Love Label clothes and head for the nearest ice cream van! 

Mine's a 99.

Abra-abra cadabra - Littlewoods Kids goes live!

If the enjoyment and success of filming our latest Littlewoods advert for their Ladybird children's range is anything to go by, then the oft-quoted phrase "never work with children or animals" is a load of old codswallop. We loved it.

A cast of excitable, playful and very cute 4 to 7 year olds are the stars of our latest ad which launched on August 1st. It's a throwback to a traditional children’s party, primarily set in a beautiful garden - where computers, phones and gadgets are replaced by pass the parcel, blind mans buff and general frolicking and dancing. Unfortunately for our ears, they wanted to dance to Gangnam Style on repeat between takes. Director Karen Cunningham said “The idea was to create an old fashioned party… back to lovingly made jelly, and cupcakes and beautifully homemade birthday cake.” During the ad, a very cute "mini Myleene", played by Evie Lew-Davies, magically touches the other party guests making their outfits transform into a second stylish outfit from the Ladybird collection, showcasing their fantastic range. When all the work is done "mini Myleene" transforms into adult Myleene Klass to give the final Littlewoods touch.

                           

 The soundtrack is the ridiculously catchy Abracadabra by Steve Miller Band, and the campaign will be supported by online, social media and print ads. We're excited to continue working with Littlewoods in their aim to become the biggest suppliers of quality children’s clothing in the UK.


Ch-ch-check it out in the image above.

Occasionwear ad launches for Very.co.uk

Last night, the first our next batch of Very ads went on air. This week Holly and the HQ girls present Occasionwear. It's not so much a trend but a crucial range, especially during the Summer season when a plethora of events in our social calendars from weddings, to outdoor parties, summer proms and days at the races require us to put our glad rags on.

The ad features beautiful dresses and accessories from the range available at Very.co.uk, which includes boutique brands such as Little Mistress, as well as big names such as Ted Baker. Do Occasionwear in style this year, whatever your budget!

The Very latest: Pretty Tough

It's Thursday again, which means the second trend in our new Very.co.uk adverts plays out tonight! The latest look introduced by Holly Willoughby and the HQ girls is Pretty Tough, showcasing stylish feminine looks with a feisty edge. You can expect leather-look items mixed with sequins and denim, and military inspired pieces paired with pastel tones, to suit both your girly and edgy sides.

Click the image to see for yourself and pick your favourite!