Thursday 18 April 2013

Summer 2013 gets the Littlewoods Touch.

A sun soaked Thai beach, glistening ocean and tropical palm trees provide the stunning backdrop for our Littlewoods Spring Summer 2013 TV advert. 

Launched today, this is Littlewoods’ first Spring Summer campaign in four years, and also marks the launch of Myleene Klass’ first ever swimwear collection – so we had to make it special. 


White sand and azure water were non-negotiable.
                                

The ad (click above to view), which has both 30 and 40 second spots, shows women enjoying their daytime socialising and dancing together around a beach bar. Myleene joins each of them to give her ‘Littlewoods Touch’, transforming their bikinis and swimsuits into fantastic maxi dresses, cover-ups and accessories from the collection. The girls are instantly ready to go from beach to bar, 
showing that Littlewoods makes the highly desirable summer looks affordable through their low weekly payments.

The Shazam-enabled ad allows viewers to unlock extra interactive content and the Emeli Sande  “Wonder” track on their smartphones. It'll be on your TV screens and in cinemas over the coming weeks, and is guaranteed to make you yearn even more for your summer holiday. I can smell the sunscreen already!

 

 
We let our new campaigns take over the Reception display here at St Luke’s and this is no exception. A snorkel, rubber ring and sun hat have joined a conch, beach cocktail glasses and framed stills from the shoot to welcome visitors to the agency. And to make us think summery thoughts each time we pass to greet a client or make a cup of tea!

Feel free to let us know what you think!





Friday 12 April 2013

Occasionwear ad launches for Very.co.uk

Last night, the first our next batch of Very ads went on air. This week Holly and the HQ girls present Occasionwear. It's not so much a trend but a crucial range, especially during the Summer season when a plethora of events in our social calendars from weddings, to outdoor parties, summer proms and days at the races require us to put our glad rags on.


The ad features beautiful dresses and accessories from the range available at Very.co.uk, which includes boutique brands such as Little Mistress, as well as big names such as Ted Baker. Do Occasionwear in style this year, whatever your budget!


Thursday 4 April 2013

Week 4 of Very ads!

Last Thursday, just before we all went off to gorge ourselves on Easter eggs for a few days, the latest Very advert was released showing the Cute and Kitsch trend. Partnering candy-sweet colours and bright spring prints, the collection leaves us feeling as sprightly as we should feel in April, no matter what the weatherman says!
                            
This week we have a break before the next batch of Spring ads hit the air on the 11th, and there are eight fantastic new trends to show you from then on. Until then, you can still find all of the past four weeks Very Latest trends from Nautical, to Pretty Tough, Oriental and Cute and Kitsch at very.co.uk