A sun soaked Thai beach, glistening ocean and tropical palm trees provide the stunning backdrop for our Littlewoods Spring Summer 2013 TV advert.
Launched today, this is Littlewoods’ first Spring Summer campaign in four years, and also marks the launch of Myleene Klass’ first ever swimwear collection – so we had to make it special.
White sand and azure water were non-negotiable.
The ad (click above to view), which has both 30 and 40 second spots, shows women enjoying their daytime socialising and dancing together around a beach bar. Myleene joins each of them to give her ‘Littlewoods Touch’, transforming their bikinis and swimsuits into fantastic maxi dresses, cover-ups and accessories from the collection. The girls are instantly ready to go from beach to bar, showing that Littlewoods makes the highly desirable summer looks affordable through their low weekly payments.
The Shazam-enabled ad allows viewers to unlock extra interactive content and the Emeli Sande “Wonder” track on their smartphones. It'll be on your TV screens and in cinemas over the coming weeks, and is guaranteed to make you yearn even more for your summer holiday. I can smell the sunscreen already!
We let our new campaigns take over the Reception display here at St Luke’s and this is no exception. A snorkel, rubber ring and sun hat have joined a conch, beach cocktail glasses and framed stills from the shoot to welcome visitors to the agency. And to make us think summery thoughts each time we pass to greet a client or make a cup of tea!
Feel free to let us know what you think!