Tuesday, 11 November 2014

Free music thanks to amazing response to our Step Into Christmas ad for Very!

First thing to say is thank you! We have been blown away by the response to our Christmas ad for Very, which has seen their social channels buzzing with positive feedback on the style and story of the ad. However, by far the most commented about feature of the ad is the music.

Music is an integral part of every Very TV ad we have made in the past couple of years, and this year Christmas campaign has been no exception. We have been inundated with comments on YouTube and Twitter asking who the track is by and where people can get their hands on it.

The track was composed especially for this ad, by an artist who goes under the name of Beuys Toys and the track is called Thimbles.

The great news is you can now own this track for yourself for FREE as it is available to download off the Very blog site and check out the ad again here.

Tell your friends, share the love!

Merry (early) Christmas from the Very team!


Monday, 10 November 2014

The Littlewoods Touch makes Christmas wishes come true

As the nation’s children start scouring the internet for that perfect toy to top their wish list our latest Christmas advert shows how The Littlewoods Touch can make everyone’s Christmas wishes come true.
This year we take our inspiration from one of the most important parts of any Christmas, the family trip to the Panto. We see as a family inadvertently step into the world of an Aladdin pantomime which gets transformed by the genie, played by Myleene, as she spreads the magic of The Littlewoods Touch.
As well as Myleene Klass we also have an appearance from Pantomime legend Christopher Biggins who expertly plays the roll of the dame.
You can watch the full 40” advert here which was directed by Michael Gracey with the help of the great team at Partizan. To learn a bit more about how it was made watch the behind the scenes film here which was made by our in-house director.

Friday, 7 November 2014

Step into Christmas in Style with Very.co.uk

The time of year is upon us. Bonfire night has passed, coffee shops bring out their festive red cups, and the Christmas ads start to hit our TV screens thick and fast.

Last night saw the launch of our first 60" spot for Very.co.uk, in what is forecast to be their biggest Christmas ever! We shot this ad back in September after a long and detailed pre-production process which saw us overseeing the making of giant props and green screens so that our cast, including Fearne Cotton, could look like miniature versions of themselves who come to life out of a fashion magazine.

They frolic about the house in awe and wonder of the joys Christmas is bringing, and the fashion, gifts and electricals they find themselves surrounded by which they use to equip their adventure.

It was fantastic to work with legendary directors Traktor, and the talented teams at Partizan on this spot, which also has a 30" and 10" cutdown.

Check out the ad here if you haven't caught it yet, and if you feel like getting a closer look at how we made the ad, make sure you check out the Behind the Scenes mockumentary film we shot on set with our in-house director.

We'd love to hear what you think - Tweet us @stlukescomms and use the hashtag #biggestchristmasyet.

Tuesday, 4 November 2014

Dan publishes essay in Marketing and Campaign

Our MD and Planning Director Dan Hulse, has yet again been busy writing articles for industry press, and has just been published as one of the writers in a series of essays entitled 'Applied Thinking', which feature in Marketing Magazine and Campaign.

Dan's piece, entitled 'Unity,' focuses on the desire for Marketing Directors to create change within their corporations, who all too often prioritise the short term changes that can occur during their tenure, rather than striving for strategic long term changes which can fundamentally improve and grow their brands and businesses.

Dan explains that through unity with their internal teams, and agencies as key strategic partners, Marketing Directors can really change their businesses and create impactful communications which drive further and deeper than creating ads, but mould the whole business from the inside out. Citing that really the most impactful audience is the internal one, and that unity as a business and with their partner agency on board too, real change can be realised. This reflects the work Dominos and Currys have carried out with their brands, but also the projects we have implemented with our Majestic Wine client at St Luke's, and the projects we continue to strive for as we set Agendas for our clients to allow them to outmanoeuvre their competition.