Doing Christmas 2013 in a Very stylish way!

Besides celebrating the birth of Jesus, singing Carols about wise men and eating far too much; Christmas is a time for spoiling each other (and ourselves) with gifts, new outfits and celebrations.

Our 30" Gifting advert for Very celebrates important Christmas preparation tasks such as gift-wrapping, cooking up a storm, hanging decorations and dining with friends, in a beautifully stylish and effortless way. With Very's range of gifts, fashion, homeware and electricals, it's easy to look effortlessly stylish whilst simultaneously delivering the perfect Christmas.  

The ad launches today, 7th November, during Emmerdale (ITV 7pm) and features a remix of the traditional Christmas Carol Silent Night. But this is Silent Night as you've never heard it before! Now well-known for having stand-out soundtracks, this Very spot follows on from our Christmas Partywear ad and the Definitions campaign using original remixes, a motion-control camera, and freeze-frame vignettes.

Fearne Cotton appears in the final scene, celebrating a toast and sumptuous festive feast with her friends. Get ready for a stylish Christmas with Very.co.uk

Check the ad out here or the image above and let us know what you think @stlukescomms.

Our agency Reception display is looking rather Christmassy too now that both Shop Direct clients, Littlewoods and Very have launched their Christmas campaigns!

Very does dating in style with Girlfriends

You enjoy watching dating shows on TV. Come on, admit it. 

Whether you keep it under wraps or are openly besotted, there is something undeniably captivating about watching people flirt, trying to impress or going on a date. Call it nosey, call it research, or simply trying to make yourself feel better; from the good old days of Cilla and Blind Date to Take Me Out, First Dates, The Bachelor and Love Machine, as a nation we have been bitten by the dating TV love-bug.

Very.co.uk are sponsoring the new series of ITV2’s latest offering “Girlfriends”, which twists the dating show format as it focuses on three single ladies who move in together and meet/interview each of the 100 men who come to the Girlfriends' house, choosing who they’d like to date as they go along. But with a limited number of dates allowed, and competition amongst themselves to bag Mr Right, there will definitely be some drama along the way.

We have created a series of 6 sponsorship idents for Very, which will bookend the show's breaks with different date scenarios - from a movie night, to a picnic, dinner and the will they or won’t they? kiss on the doorstep - all showing the date girl and her counterparts looking perfectly stylish with every detail covered. From the last minute accessory, to the more abstract tissue on hand to wipe away a tear, we show that Very have got your back to make sure you’re ready to take on your love life in style.

The new series of Girlfriends starts tonight, Wednesday 14^th August at 9pm on ITV2. 

You can check out all the idents in the image above, and I admit, I’ll be watching. 

Topping the charts again!

This may give you a slight sense of déjà vu, but no, we're not repeating old news! Very.co.uk have made it to the top of the Marketing magazine chart of the 'Top Ten Ads of the Week" for ads with the highest recall by viewers this week.

This comes only two weeks after two of our Shop Direct brands occupied the top two spots in the same  chart. With Very taking the top spot, and Littlewoods still sitting pretty at number 4 we're the only fashion retail brands in the top 10 and show that our ads resonate well amongst their audience.

Here's to more Very stylish ads to come!