Wednesday, 23 December 2009
Friday, 11 December 2009
Wednesday, 9 December 2009
Three cheers for our Christmas campanology card which went live last week!
See us expertly tootling along to Ding Dong Merrily On High. Alternatively, have a go on our interactive ringers and recreate your favourite Cliff Richard carol to send to a friend.
On Sunday, people across the world will be ringing bells in support of Copenhagen and of course we at St Luke's will be ringing our handbells too.
Thursday, 3 December 2009
Thursday, 19 November 2009
St Luke's is working towards its ISO 14001, here's our policy:
Our main objective is to formalise our current environmental procedures and gain certification as industry recognition of the environmental process inherent to St Luke’s. We need to gain a deeper understanding of how we work as an agency, which means monitoring aspects within the agency carefully. We will gather and analyse data, research alternative possibilities and where appropriate, implement new procedures.
Environmental awareness has always been inherent to St Luke’s company philosophy. We aim to refresh and improve our green awareness and target areas which can be improved.
Our key objective is to reduce our environmental footprint. Staff already have an understanding of carbon footprint and are mindful of it, but we need their support to continue to improve our green credentials.
Monday, 9 November 2009
Things are still changing at St Lukes. I am sure you have all noticed the new bins are in place, the new labels are up and the pledge is on the wall. May I remind you, we have all pledged, “to always consider the environmental impact of our actions whilst at work and actively work to reduce our carbon footprint and that of the agency”.
There are no more excuses! Paper goes in the brand new recyclable bins, newspapers and magazines go in the kitchen and general waste goes…well in the general waste bin. However, the trick question is: “is it general waste?” You may have the same issue I have sometimes: “but what bin does it go in?” Do not get discouraged and opt for the General Waste bin, do not feel ashamed, ask a fellow friend!
PS: keep up the efforts, Mr Inspector will be around soon to check up on us!
Oh and don’t forget Green is definitely the new Black! Because we are worth it☺
Thursday, 5 November 2009
Let's see how it goes...
Tuesday, 3 November 2009
Birmingham is the place to be!
Check this 5 min film out you will not be disappointed I promise you!
ps Telly also narrated one about Portsmouth.....that's my next trip sorted! :)
Thursday, 29 October 2009
Friday, 23 October 2009
Thursday, 22 October 2009
So we decided to tell them, placing ads in the Daily Mirror, Star and Sun.
In the words of Marcus Graftus, 'Your time has come!'
Wednesday, 21 October 2009
As you all know, St Lukes is going the extra mile to make sure the agency’s carbon footprint is limited to the lowest level possible. We kicked off last Friday on St Luke’s day with Nimi’s presentation and posters have been put up to remind everyone of the efforts we each need to make. And of course, there is the pledge everyone has signed, if you haven’t, hurry! The pledge will be put on the wall, out of reach and for everyone to admire the commitment this agency has made.
The next step will consist in putting up signage to indicate recycling bins:
• Toners/ cartridges (between the couches and Roy’s station)
• DVDs/CDs next to TV
• Batteries (on top of one of the couches)
• And general waste bins at the end of each pod for all the rest
• Also, a new label in the kitchen, for glass/porcelain.
Hopefully, these will be put up as soon as possible and you are kindly asked by the entire EMS team to respect them if you do not want to be yelled at. I would like to remind you that an inspector will be coming around to check whether or not we are worthy of the ISO 14001 certification.
Beware Mum & Dad will be watching you…and to that you have to add the stalking intern!!
Monday, 19 October 2009
Some interesting discoveries were made:
1) We had enough furniture to kit out an entire 80s advertising office (internet surfing chairs that look like ironing boards! Remember them?! No? Probably best not to…)
2) Neil Henderson still has table football skills
3) Coral the intern is excellent at bubble wrapping (thanks Coral btw)
The good news is it won’t be long til the basement is refurbished and we can expand downstairs. Plus we created a mini freecycle, supplying most of Bloomsbury with new furniture and books. Enjoy everyone.
Thursday, 15 October 2009
We're very happy to announce Harvester, the Mitchells & Butlers owned restaurant chain, has hired us for its new account.
Harvester have briefed us to produce a campaign which will launch next year.
Simon Cope, Director of Marketing at Mitchells and Butlers said, "St Luke's have created an idea that will form the basis of our communications for the next five years. We were impressed by their deep insight and ability to create a powerful agenda that will affect all parts of the Harvester business".
Seamus Ryan, the photographer we worked with on our recent RNIB campaign, opens the doors of his Columbia Road studio on Sundays to photograph the public in his renowned Sunday Shoots.
This Sunday he is conducting a special Sunday Shoot, in support of our RNIB campaign.
He will invite the public into his studio and shoot them with their eyes closed, in contemplation of the question 'What would you lose from your life is you lost your sight'.
Everyone is welcome, so please join us at Seamus' studio just off Columbia road (7 Ezra Street, E2 7HR) and show your support for RNIB by posing for a photo.
For more info check out http://www.sundayshoots.com/
Wednesday, 14 October 2009
Social media has yet again given proof it enhances democratic participation. Twitter users have cracked the mystery behind the gagging order silencing the Guardian’s reporting of a parliamentary question. Twitter investigators published the details of the entire affair late Monday night and ended up in various blogs and in the press starting with The Private Eye. The subject was mentioned in no less than 3,000 tweets in 15 min on Tuesday.
The breach of freedom of press was orchestrated by Carter-Ruck, the law firm representing Trafigura, a multinational oil company. It obtained an injunction preventing the Guardian from reporting on a question tabled this Monday by Labour MP Paul Farrelly. The ‘super-injunction’ prevented disclosures about toxic oil waste, Trafigura arranged to dump in the Ivory Coast, where inhabitants of the capital, Abidjan suffered from “flu-like symptoms" they might have gotten following the dumping”.
This whole story raises debate on several issues: the questions of oil dumping and ‘super-injunctions’ under which “commercial corporations claim the right to keep secret the fact they have been to court”, and the growing power of social media and the different ways it can be used to serve democracy.
Doesn’t it confirm, once again, that London is the social media capital of the world?
Monday, 12 October 2009
I was very delighted to receive the latest Divine Chocolate newsletter announcing that Chocolate Week starts from the 12th October !! Whoo hoo! It's co-sponsored by Divine Chocolate with loads of promotions and events happening up and down the country all week.
To celebrate I whipped up a batch of Pecan Brownies using one of the recipes from a link in the newsletter.
I used dark Divine Chocolate (of course!)and in addition to the pecans I added macadamia nuts & glace cherries! Yum! They'll be on the HUB for you to enjoy after lunch!
ps to sign up for the newsletter and to find out out more about all the events go to the link
Friday, 9 October 2009
Wednesday, 7 October 2009
Friday, 2 October 2009
Read the article
Wednesday, 30 September 2009
We've been helping out The School of Life expert Mark Vernon with the launch of his new book, 'Plato's Podcasts - The Ancients' Guide to Modern Living'.
Ex-priest Mark is a founding member of our client The School of Life whose previous publications include 'The Philosophy of Friendship' and 'Wellbeing'. According to Mark, 'writing a sermon is remarkably similar to writing a feature; and speaking to parishioners is remarkably like to talking to a microphone'.
In advance of the book's release, Mark has compiled ten tips based on the philosophies of the old school heavies to help us deal with the high-tech world of modern life. Pretty useful in the heady, relentless whirl of advertising.
Don't know your ARG from your APG? Web 2.0 baffles and web 3.0 frankly terrifies? Pah. According to Mark, this is nothing compared to the rapid, intrepid changes the ancient Greeks had to cope with. Try dealing with the new technologies for constructing the Parthenon. Mark's advice: think like Zeno the Stoic and go with the flow.
Thursday, 24 September 2009
People have a very superficial understanding of sight loss and its implications. In fact, without the sort of support RNIB offers, losing your sight can mean losing the life you had and the future you dreamed of.
With this campaign, we're hoping to create engagement and empathy with the issue of sight loss by encouraging people to consider how losing their sight would affect them personally by asking them the question ‘What would you lose from your life if you lost your sight?’ and inviting them to tell us their answers.
The campaign shows groups of real people including rugby players, chefs and hikers, in the midst of their activity with their eyes shut, contemplating their own answers to the question.
What would you lose from your life if you lost your sight?
Thursday, 17 September 2009
Thursday, 10 September 2009
I know it's only 11.52am in the morning but it's never too early for romance! I read a review in the London Paper of a rather splendid book club that's been started up at a new tearoom in Soho called 'Yumchaa'.
Romance book lovers are encouraged to bring along their favourite Mills & Boon title for discussion over 'proper tea' - no bags strictly loose-leaf! There will be a guest speaker each month and a surprise too!
I think it's a really sweet idea and for sure I'm going to pop along to the next one. I'm hoping that the 'no-teabags' policy is the only restriction and that copious amounts of biscuits are allowed!
Love Delphina xx
Wednesday, 9 September 2009
Be a digital conductor. In Bb 2.0 is a collaborative music and spoken word project conceived by Darren Solomon from Science for Girls, and developed with contributions from users.
Play all the videos simultaneously or a couple at a time, in any order.
Friday, 4 September 2009
Tuesday, 1 September 2009
With the formidable rise of social media and the opportunities for smaller online campaigns targeted at specific groups of consumers what will happen to the ‘big idea’ campaigns? Of course we still have great some great, big-production TV ads out there but years into the future - when technology has progressed to a degree where billboards can recognize your own face, mobile phones know exactly what shop you are in, customer service is done on Twitter and there is no such thing as public cinemas - will we still have those magical, colorful, atmospheric, ‘big-idea’ ads? The ads that we (God forbid) actually like.
Advertising on the Internet is still mostly boring but it’s so much cheaper for companies and they are realising this; Volkswagen, for example chose to launch the latest version of its Golf GTi without using television or print advertising, relying almost entirely on free "buzz" online.
Despite the huge buzz about online/social media, television advertising is still proven to be more effective than other mediums, YouGov and the Edinburgh International Television Festival found in a survey they conducted. Most consumers will see a brand or product on the TV and then afterwards use the Internet to research it. Hence the Internet needs to provide more functional and accessible information spaces such as brand homepages and online eStores instead of mediocre banner ads that only achieve a low ‘click-through’ rate.
The most viewed ads on the Internet are still those that take the form of TV ads or are TV ads in the first place. 2007’s Cadbury Gorilla sensation was one of those ‘big idea’ ads that had a huge viral crossover success when 4million people watched it on YouTube. Millions have watched Sony’s Bravia and Dove’s Evolution ads and there are many other examples. These ads are examples of recent big ideas that are more than ad’s, they have become cultural moments. They are autonomous in their own right, for their humour, cinematography or ability to address a universal issue.
The Internet is powerful because it can distribute and ‘keep alive’ the buzz that surrounds a great ad, but the power is still in the ‘initial idea.’ Facebook may allow us to target people but great ideas will transform these people (and the world they live in).
So will advertising in the future be much smaller (albeit targeted), less exciting pop-up commercials and Facebook chats between a company representative and a consumer? That would make being a consumer akin to being a ‘friend’ and there is nothing wrong with that, its just that Facebook’s quest for transparency, and the internet powers that be sometimes have the consequence of vilifying traditional above the line advertising, and I don’t think it deserves the beating.
Or will we see advertisers go back to the ‘big idea’ after a period of boredom and bafflement with smaller, fragmented social-media strategies that only target a specific group – even if it is done well?
Two articles worth reading in regards to this are:
Thursday, 27 August 2009
Thursday, 20 August 2009
Tuesday, 11 August 2009
In an article published today on UTalkMarketing.com, Tim says: "Apparently, the first ever advertising slogan, ‘worth a guinea’, was written for Beecham’s Pills 150 years ago. It probably wouldn’t cause too much excitement in a creative review today, but it was the start of something big. Or rather, the start of something short and concise."
So, how do we do it Tim? He says: "So what makes a slogan good? Well, it’s not an exact science, but it does seem to come down to the quality that decades of music journalism has failed to come up with a better word for than ‘catchiness’."
For more words of wisdom and slogan trivia, click here.
Thursday, 6 August 2009
Wednesday, 5 August 2009
Tuesday, 4 August 2009
View the new covers
Wednesday, 29 July 2009
Thursday, 23 July 2009
TEDGlobal 2009 takes place this week as captains of industry, leaders, scientists and experts gather to exchange thoughts on anything and everything.
Heavy hitters included Gordon Brown, JJ Abrams (Hollywood writer, director, producer and creator of Lost) and Jeff Bezos (CEO and founder of Amazon.com). We thought the following were particularly interesting and hope you enjoy them too......
Seth Godin on standing out.
Seth Godin, a marketing expert, explains how terrible or strange marketing ideas are better than boring ones in the pursuit of gaining people's attention to a product or brand. Especially in an era where time is scarce and the range of choice is vast and growing, it easier for the consumer to ignore those ideas that don't catch their eye than examine every one when making a decision about where to eat, what to watch and what to buy. At least bad ideas make the cut when it comes to attracting attention and discussion.
Sarah Jones as a one-woman global village.
Social Media brings people and ideas together from around the world whilst they sit at their computers, on the train, in the pub. This lady brings them together literally in one act, discussing how invention can include the invention of self and identity. The Internet and social media allow you to invent yourself in any way you like and thus there are some interesting parallels to be drawn.
Clay Shirky: How social media can make history.
Social media is providing those living in oppressed regimes and remote areas of the world the ability to deliver news and information to the rest of us, despite the efforts of their government to stop them doing so - the truth will out!
Tuesday, 21 July 2009
"Babysitters - you protect our future generations. Theme park sorbet sellers - you cool our nation's families. Custard cream filling inspectors - you inspect the integrity of biscuits filled with cream..."
The trail promotes a feature where Greg visits students doing summer jobs to perk them up. We heartily approve.
Click here to listen to the trail (52 minutes, 10 seconds in).
Thursday, 16 July 2009
Our dear friends at The School of Life have launched Life Class, a blog aiming to provide solutions - or at least food for thought - about the trails and tribulations of life. Topics discussed by philosopher Alain de Botton, BBC Radio 2 resident Psychologist Brett Kahr, conversationalist Catherine Blyth and two other philosophers include having sex, falling in love, Surviving Embarrassment, and Cherishing Silence. The blog forms the backbone of a new column soon to be published in the Evening Standard.
Posts range from M25 philosophy - thinking yourself round in circles, some posts are more DIY instruction, but generally they serve to make you think. Which is probably the point of a good life class...
Monday, 13 July 2009
Displayed on a 56” touch screen monitor, the piece portrays an interactive sky filled with hundreds of pink (female) and blue (male) balloons, each representing a real person’s online dating profile collected from any one of several dozen Internet dating websites. Viewers can touch individual balloons to reveal personal information about the dater inside, and can rearrange the balloons in various ways to highlight different aspects of the world of online dating, including the top turn-ons, the most popular first dates, and the top desires. It is a collaboration with Sep Kamvar.
Thursday, 9 July 2009
From whopper freakout, to ditch your mates on facebook, here's a very cool interactive display ad that was used to promote Burger Kings partnership with the recent Indiana Jones film.
Wednesday, 8 July 2009
Tuesday, 7 July 2009
1. Make a commitment.,
2. Define your community
3. Determine your objectives
4. Engineer your presence
5. Build a following
6. engage, share and inspire participation
7. Do something attention getting
8. Mobilize your community.
9. Measure results.
10. Keep on going.
For further elaboration click here
Saturday, 4 July 2009
Wednesday, 1 July 2009
Friday, 26 June 2009
As word began to spread around the world of Jacko's demise, traffic surged causing site shut downs and server crashes.
For the first half an hour after the news broke on www.tmz.com, traffic levels on google news were so high that Google presumed an attack on their systems. 36 out of the top 100 Google search terms were linked to Jackson's death and his music. The BBC reported a 48 per cent increase in traffic.
According to Twitter tracking software, Twist, at the height of the traffic surge nearly 30 percent of all Tweets were Jacko related as people turned to the site to try and confirm reports of the suspected death.
Interestingly enough, when I first heard the news in a restaurant last night, everyone's first reaction was to reach for the iPhone and get on twitter - not the BBC. I suspect this illustrates how people are beginning to trust people more than they trust the traditional news agencies. Or perhaps it's a matter of speed of WOM. Either way, it proves yet again the value of social technology to help people communicate.
Wednesday, 24 June 2009
So it's a social media project really. In fact Luke says:"Like Facebook, ‘Play Me, I’m Yours’ provides an interconnected resource, an empty blank canvas, for the public to express themselves and share their creativity."
Locations include the British Library (lunchtime singalong anyone?), Tate Britian, Soho Square (midnight singalong anyone?) and Liverpool Street Station.
I love the idea of bringing music to the capital, for the people, by the people, getting strangers to talk to each other, to have a shared experience, to make people smile. I hope they're allowed to stay.
Tuesday, 23 June 2009
Monday, 22 June 2009
St. Luke’s spent a cultural day at Tate Modern on Saturday twittering live updates from their conference on Shortness. This was the first time the Tate has ever generated live updates from its events, with a projector displaying a live stream throughout.
Shortness, ‘a very short conference and a very long dinner’ brought together practitioners and theoreticians of the humanities, arts and sciences to discuss and explore shortness in all its manifestations.
Speakers included DJ Spooky, Sadie Plant, Lia Perjovschi and Tom Shakespeare. Compère Nicholas Parsons even tried his hand at Twitter:
RT @naomiwv With Nicholas' permission, his first tweet: 'Shortness at Tate is proving a very successful idea.'
The twittering was led by St. Luke’s creative Tim Collins, author of "The Little Book of Twitter", which gives an insight into the worldwide internet craze offering tips and tricks for getting tweetwise.
Follow @short_at_tate and click here to watch interviews with the speakers.
Wednesday, 17 June 2009
Tuesday, 16 June 2009
So the long awaited Digital Britain report is out. It details the economic importance of the web and related industries, as well as plans to eradicate piracy and illegal file sharing.
2Mb broadband links for all (woo-hoo - that's about as fast as your nearly dead hamster could power a hairdryer)
Boomerang Kangeroo - C4 and BBC back in talks (why did they veto it the first time round??!)
Digital industry key to our economic recovery (a ten year old could have told you that)
BBC licence fee to help fund broadband and ITV local news - and a 50p 'tax' on phone lines. (smartphones anyone?)
Analogue radio switch-off set for 2015 (scary for those who switched off their DAB platforms last year - most recent victim: Birdsong FM, blub)
Internet service providers to cut illegal filesharing by 70 - £50,000 fine and jail time for sharing a file(erm, just not going to happen!)
Reactions so far have been fast and pretty furious from the digital community, twitter followers calling it "short-sighted", "umimaginative" "naive". Personally, I think there's been little innovation here, and a sometimes scary lack of understanding about the evolution of the internet and what its impact will be. It's a shame really, especially when the govt seem to be trying to re-brand the country to rival Silicon Valley. It just goes to show what happens when bureaucracy gets in the way of innovation - nothing.
Follow the feedback on #digitalbritain
For a shortform explanation see the wordle version.
Monday, 15 June 2009
Thursday, 11 June 2009
Wednesday, 10 June 2009
Web 2.0. At 10.22 this morning, the term officially the millionth 'word' entered into the English lexicon.
The Global Language Monitor acknowledges new words when they have appeared 25,000 times in the global print media, the web, the blogosphere and sites such as Twitter and YouTube.
Linguistic experts disagree on how to classify words, but under Global Language Monitor's criteria a word is generated every 98 minutes. The 1,000,001st term to register 25,000 citations is 'financial tsunami', it said.
Despite having more than a million words at our disposal, the average person's vocabulary is fewer than 14,000.
I like the word discombobulate. What's your favourtite word?
Tuesday, 2 June 2009
After receiving a letter from Faith Hines - the actress who starred in the first ever Avon UK television ad - requesting a copy of her ad, Avon set about searching their archives to send it to her.
And continued searching.
Disaster has struck - despite hunting through TV archives across the country Avon can't find the ad anywhere. So, Faith and Avon are launching an online campaign to try and locate the ad.
Please join their Facebook group 'Help me find my Avon ad!' and follow Faith's updates on Twitter. Let the hunt begin!
Twitter on Paper is a free service that sends you your requested Twitter on paper. Twitters are hand written and one of a kind.
Twitter seems to be sparking lots of alternatives - see Russell Davies' 'slow' social networking project dawdlr where updates occur every six months. Mail a postcard to Russell answering the question 'what are you doing, you know, more generally?' and he'll then update the blog. Twice a year.
Wednesday, 27 May 2009
Friday, 22 May 2009
Following the successful Total First Pint Refreshment campaign, we were briefed to give Strongbow a role in its drinkers' lives - something that tapped into what really matters to them. The Strongbow drinker works hard for a living, and believes in the importance of honest rewards for an honest day's work. For them, a pint of Strongbow at the end of the working day tastes better because they've earned it. They know that not everyone shares these values - society seems to glorify reality TV stars, and bankers have made fortunes while losing millions of ordinary people's money. We spotted the opportunity to reward and celebrate the unsung graft of the Strongbow drinker, with a campaign based on the idea that workers are heroes.
The ad will be first aired on Sky Sports 1 at 4.50pm Sunday 24th May.
So far it seems to be going down very well...
Thursday, 21 May 2009
This is a the trailer to a really brilliant online doc about the way the world is now, how the web has changed that and where we're likely to go in the future.
You can find the full version here. . It's an hour long, but well worth it.
Thanks to John V Willshire for the heads up. If you want more brilliant thinking, bookmark his blog.
Tuesday, 12 May 2009
Monday, 11 May 2009
Google has launched its first TV ad campaign to alert the public to its web browser Chrome that was launched last year.
Despite its launch last September Chrome is only used by 1.4% of Internet users whilst Microsoft's Internet Explorer dominates with 66%, Mozilla’s Firefox has 22% of web users and Apple’s Safari has 8% of the market share.
Google, who have previously avoided traditional marketing, prides itself on becoming “one of the world’s best known brands almost entirely through word of mouth”.
The ad doesn’t contain any explanation or any mention that Chrome is a web browser and only displays Google’s logo at the end…so it remains to be seen how audiences will respond.