Kammy makes his final selection for Rio

As the Premier League closes its doors for another season the footballing world’s attention is now turning to Rio.  For the next few months the epicentre of World Football is going to be firmly planted in Brazil. It's clear that this was on the minds of the 20 teams of keen 5-a-side players who turned up bright and early for the Strongbow Rio trial day, which was held at the London Soccer Dome.

After already getting through several stages of selection, each team invited to the day went up against each other during a series of challenges designed to test personality, teamwork, and football skills. Under the watchful eye of our celebrity coaching staff: Chris Kamara, Mark Wright and Janio Cruz, only one team prevailed, winning the trip of a lifetime to Rio to take on one of the best female football teams in the world. 

The content which launches today shows what happened during the trial day and reveals the winning team – do you think they have what it takes to beat the girls?

The winning team will be joined by 3 subs who were selected via social voting. You can see the full team all meet and fly to Rio for the match of a lifetime on the 2nd June, when the final content will be released.

Dark Fruit has got the bottle

It's been a rip-roaring success in cans, and now Strongbow have released the bottled variety of Dark Fruit. We've got a new OOH poster to mark the launch, challenging you to grab the bottle from its thorny grip to earn its darkly refreshing taste.

The dark glass bottle and the black, gold and purple branding reflect the premium feel to this cider, and allow it to stand out even more from the rest of the Strongbow range. Infused with juices of blackberries and blackcurrants and the Strongbow sharpness mean this is no feeble fruity cider.

Take a bow, Dark Fruit.

The combination of cider and blackcurrant is one which has earned its place in the hearts and tastebuds of many British drinkers. The initial thought may trigger the nostalgia of "cider and black" and "Snakebite," but this time it’s getting the Strongbow treatment.

Step up Dark Fruit, the latest addition to the Strongbow portfolio flavoured with sweet, but sharp blackcurrant and blackberry juices.

The art direction is dark and moody, with brambles and twisted thorns showing that this fruity cider stands out from its sweet and, dare we say, more gentle competitor offerings.

Our work can be seen all over billboards and digital screens nationwide, the digital version can be viewed from clicking on the image above. Bulletproof designed the matte black and purple can, reflecting the more premium nature of this cider compared to original Strongbow.

It has been going down a treat too, with hundreds of fans tweeting that it’s “the future,” tastes “amazing” and is their "new favourite" drink this summer. We're mighty pleased.

It’s available in cans at the moment, but will be released in bottles next month. If you haven’t tried one yet, what are you waiting for?

Earn it, enjoy it, and let us know what you think!