Geeks are not what they used to be. They're COOL now! You have to thank the Bill Gates, Tim Berners-Lees, Steve Jobs of this world for that.
They used to look like this:
Now, they look like this:
Geeks today are no longer restricted to IT departments and gaming conventions. The new era has brought with it this new generation of cool geeks that have become a major driving force for innovation in the world of communications.
Here is just one of the many examples of how geeks contribute to the world of communications and advertising.
Thursday, 18 February 2010
What a week! We're thrilled to announce Bulmers have awarded us work to devise an integrated campaign, to launch in the summer.
Neil Henderson, Managing Partner at St Luke's, said, "Bulmers is a key brand in the Heineken beer and cider portfolio and we are tremendously excited to be given the opportunity to be part of the next stage of its development."
Sanjay Patel, Brands Director - Cider, Heineken UK said, "Frame's [the incumbent agency] work on the brand has made a significant contribution to the success of Bulmers since we relaunched the brand in 2007. We are delighted to be extending our relationship with St Luke's. They have a deep understanding of the cider category and demonstrated this in their pitch."
Posted by www.stlukes.co.uk at 11:50
Tuesday, 9 February 2010
Here at St Luke's, we are very proud to announce that we will be handling the launch campaign of General Motor's first electric vehicle: the Ampera.
So the Ampera is not any other electric vehicle you see, it's an Extended-Range Electric Vehicle (E-REV) which basically means that the car can travel 60 km on a single battery charge without using a drop gasoline before an on-board engine generator seamlessly starts powering the car for more than 500 km.
If you were looking for more technical details on the car, here you go.
Christine Sommerlad, Brand Communication Manager for Opel, said "We appointed St Luke's because they gave us a brilliant and compelling idea that will assert Opel's leadership in this critical new sector."
Hopefully this is further testament of our dedication, here at the agency, of all matters green.
Posted by www.stlukes.co.uk at 11:37
We're chuffed to announce St Luke's has been awarded Mitchells & Butlers' Toby Carvery account (admittedly not so great for our waistlines). We've already started work on a TV, press and online campaign which will launch in the next two months. The TV activity will be Toby's first in its 14 year history.