Friday, 22 May 2009
Following the successful Total First Pint Refreshment campaign, we were briefed to give Strongbow a role in its drinkers' lives - something that tapped into what really matters to them. The Strongbow drinker works hard for a living, and believes in the importance of honest rewards for an honest day's work. For them, a pint of Strongbow at the end of the working day tastes better because they've earned it. They know that not everyone shares these values - society seems to glorify reality TV stars, and bankers have made fortunes while losing millions of ordinary people's money. We spotted the opportunity to reward and celebrate the unsung graft of the Strongbow drinker, with a campaign based on the idea that workers are heroes.
The ad will be first aired on Sky Sports 1 at 4.50pm Sunday 24th May.
So far it seems to be going down very well...
Posted by Daniel at 13:08
Thursday, 21 May 2009
This is a the trailer to a really brilliant online doc about the way the world is now, how the web has changed that and where we're likely to go in the future.
You can find the full version here. . It's an hour long, but well worth it.
Thanks to John V Willshire for the heads up. If you want more brilliant thinking, bookmark his blog.
Tuesday, 12 May 2009
Monday, 11 May 2009
Google has launched its first TV ad campaign to alert the public to its web browser Chrome that was launched last year.
Despite its launch last September Chrome is only used by 1.4% of Internet users whilst Microsoft's Internet Explorer dominates with 66%, Mozilla’s Firefox has 22% of web users and Apple’s Safari has 8% of the market share.
Google, who have previously avoided traditional marketing, prides itself on becoming “one of the world’s best known brands almost entirely through word of mouth”.
The ad doesn’t contain any explanation or any mention that Chrome is a web browser and only displays Google’s logo at the end…so it remains to be seen how audiences will respond.
Posted by www.stlukes.co.uk at 10:54
Friday, 8 May 2009
LambWatch is a live 24 hour webcam and audio feed from a sheep farm in Yorkshire. The "lamb-cam" is situated on a tree trunk, next to a bird feeder, overlooking rolling countryside.
This may seem completely pointless but it is strangely addictive! It offers a quiet distraction and a chance to momentarily escape to the countryside.
The site has attracted visitors worldwide with people logging on as far away as Australia, Canada and California.
The site also includes video highlights, a photo gallery, news, a forum and a shout out and chat section (which is updated by members continuously).
Posted by www.stlukes.co.uk at 15:14
This clip was shot on an I8910 HD phone, a new camera phone just released by Samsung with an 8 megapixel camera that can actually record and output video in HD format. It was shot in one take, with no post production or special effects of any kind. Everything you see here was done "in-camera".
Samsung have set a challenge to see if viewers can solve the puzzle saying "Hint: it's worth watching in HD..."
I have watched this at least 5 times and I still can't work out how he manages it...?!
Posted by www.stlukes.co.uk at 15:06
Thursday, 7 May 2009
St. Luke's creative Tim Collins has written the first Twitter Guide to be published in the UK
"The Little Book of Twitter" gives an insight into the worldwide internet craze offering tips and tricks for getting tweetwise. The humorous pocket guide also covers the netiquette of Twitter, the best celebrity tweeters and how to recognise when you are becoming a twitterholic.
It will be available to buy in shops from next week.
Posted by www.stlukes.co.uk at 12:35
Tuesday, 5 May 2009
BMW have created a augmented reality application to coincide with their latest ad for the BMW Z4 where artist Robin Rhode uses the car as a paintbrush. He drives the car across a blank canvas resulting in a unique piece of artwork.
BMW are encouraging people to recreate the ad through the use of augmented reality. The application allows you to drive your very own virtual BMW Z4 around your desk and create your own art work.
This system works by using a mixture of computer generated data which is blended with footage of real time made possible by a webcam and a printable 3D symbol.
Posted by www.stlukes.co.uk at 16:19
In classic triumph-over-tragedy broadsheet-featurette style, director Jamie Jay Johnson came up with the idea for this film after a horrific car accident that left him with two severly crushed legs.
Whilst stuck at home learning to walk again, he stumbled across the charming Junior Eurovision and spotted the opportunity to tell the contestants' stories. So he got up and travelled around Europe finding the little heartbreakers who would make good watching. Have a look at the trailer here.
It's being lauded as the next slumdog/ lil' miss sunshine, and Jonathan Ross described it as a "burst of cynicism free europop.".
JJ tells me he applied for a job here when he came out of art school. I think we might have missed out on this one...
Jamie is doing a Q&A at the Brixton Ritzy on Thursday night, and again at the Curzon Soho on Saturday night. I recommend you go. If you can't get down there to see it, buy the soundtrack. No I'm not kidding.