Wednesday, 29 July 2009
Thursday, 23 July 2009
TEDGlobal 2009 takes place this week as captains of industry, leaders, scientists and experts gather to exchange thoughts on anything and everything.
Heavy hitters included Gordon Brown, JJ Abrams (Hollywood writer, director, producer and creator of Lost) and Jeff Bezos (CEO and founder of Amazon.com). We thought the following were particularly interesting and hope you enjoy them too......
Seth Godin on standing out.
Seth Godin, a marketing expert, explains how terrible or strange marketing ideas are better than boring ones in the pursuit of gaining people's attention to a product or brand. Especially in an era where time is scarce and the range of choice is vast and growing, it easier for the consumer to ignore those ideas that don't catch their eye than examine every one when making a decision about where to eat, what to watch and what to buy. At least bad ideas make the cut when it comes to attracting attention and discussion.
Sarah Jones as a one-woman global village.
Social Media brings people and ideas together from around the world whilst they sit at their computers, on the train, in the pub. This lady brings them together literally in one act, discussing how invention can include the invention of self and identity. The Internet and social media allow you to invent yourself in any way you like and thus there are some interesting parallels to be drawn.
Clay Shirky: How social media can make history.
Social media is providing those living in oppressed regimes and remote areas of the world the ability to deliver news and information to the rest of us, despite the efforts of their government to stop them doing so - the truth will out!
Tuesday, 21 July 2009
"Babysitters - you protect our future generations. Theme park sorbet sellers - you cool our nation's families. Custard cream filling inspectors - you inspect the integrity of biscuits filled with cream..."
The trail promotes a feature where Greg visits students doing summer jobs to perk them up. We heartily approve.
Click here to listen to the trail (52 minutes, 10 seconds in).
Thursday, 16 July 2009
Our dear friends at The School of Life have launched Life Class, a blog aiming to provide solutions - or at least food for thought - about the trails and tribulations of life. Topics discussed by philosopher Alain de Botton, BBC Radio 2 resident Psychologist Brett Kahr, conversationalist Catherine Blyth and two other philosophers include having sex, falling in love, Surviving Embarrassment, and Cherishing Silence. The blog forms the backbone of a new column soon to be published in the Evening Standard.
Posts range from M25 philosophy - thinking yourself round in circles, some posts are more DIY instruction, but generally they serve to make you think. Which is probably the point of a good life class...
Monday, 13 July 2009
Displayed on a 56” touch screen monitor, the piece portrays an interactive sky filled with hundreds of pink (female) and blue (male) balloons, each representing a real person’s online dating profile collected from any one of several dozen Internet dating websites. Viewers can touch individual balloons to reveal personal information about the dater inside, and can rearrange the balloons in various ways to highlight different aspects of the world of online dating, including the top turn-ons, the most popular first dates, and the top desires. It is a collaboration with Sep Kamvar.
Thursday, 9 July 2009
From whopper freakout, to ditch your mates on facebook, here's a very cool interactive display ad that was used to promote Burger Kings partnership with the recent Indiana Jones film.
Wednesday, 8 July 2009
Tuesday, 7 July 2009
1. Make a commitment.,
2. Define your community
3. Determine your objectives
4. Engineer your presence
5. Build a following
6. engage, share and inspire participation
7. Do something attention getting
8. Mobilize your community.
9. Measure results.
10. Keep on going.
For further elaboration click here