Wednesday, 18 February 2009
Thomas Gensemer, who acted as a consultant to the Obama campaign's internet strategy, gives Labour and the Conservatives some social media strategy. It's really really good thoughts if you broaden this out to how brands should behave - much better than the IPA's bash at it. My favourite quote from it is: "if the room was filled with 100 people, what would you ask them to do? If you can't answer that problem, technology is not your problem."The number one take out is - it's a journey not a destination. Yes we can.