Monday, 15 March 2010


Do you know your pumpum from your minky? We are very excited to see the launch of our unbranded campaign for Mooncup, which aims to encourage women to ‘love their vaginas’. The Mooncup is a safe, eco-friendly alternative to tampons and sanitary pads.

We have designed typographic posters with names that women use for their vaginas ranging from ‘Lady garden’ to ‘Va jay jay’. The posters direct women to the website, where they can find out more about Mooncup. For a bit of fun, women can enter what they lovingly call their lady parts and help us find the UK’s top five names - definitely not for the faint-hearted...

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