The annual competition to find the best young creative team in the UK is run by the Newspaper Society in association with Campaign and the IPA.
The competition involved holing up for the day to solve a brief for Mars, in conjunction with the FA, to use local press to get people to take part in their ‘Just Play’ initiative - so getting people to play at least 30mins of football a week.
Their winning idea was press ads that challenged people to screw up the page into a ball and try to do 10 ‘kick ups’ with it.
When the boys demonstrated this and performed kick ups with the ball, they hit a judge on the head. Fortunately this wasn't counted against them.
They're now off to Croatia to compete for European Young Team of the Year. Good luck guys!