This week's Very latest trend - Oriental

We're into the third week of our Very trend-led ads, and this week it's Oriental. With beautiful oriental themed florals and prints, introduced by Holly in the Very HQ, this look is quirky but classy. You can shop the whole trend now on Very.co.uk, and click the image below for a sneak peak of the advert on YouTube. It will debut on your TV screens tonight and be on for the next week!

Deftones wearing Blackmail T-shirt

Chino Moreno, vocalist and lead guitarist of heavy metal legends Deftones, has been spotted sporting the signature 'Wolf' tee which featured in the Blackmail short film created and directed in-house by our Simon Allen. The band performed a live session at Maida Vale for Radio 1's Rock Show, which is where this backstage shot was taken. You can see the stunningly haunting Blackmail film in question here.

The Very latest: Pretty Tough

It's Thursday again, which means the second trend in our new Very.co.uk adverts plays out tonight! The latest look introduced by Holly Willoughby and the HQ girls is Pretty Tough, showcasing stylish feminine looks with a feisty edge. You can expect leather-look items mixed with sequins and denim, and military inspired pieces paired with pastel tones, to suit both your girly and edgy sides.

Click the image to see for yourself and pick your favourite!

Is advertising one big Carnival?

The IPA knew just what we needed on a bitterly cold, grey and windy Monday evening in London; to be transported to the 6th largest, and arguably most colourful economy in the world - Brazil.

Freshly made caipirinha in hand, we relaxed and listened intently to Creative Pioneers delegates recount the experiences from their trip, which formed part of the Olympic handover from London 2012 to Rio 2016. The aim was to share knowledge and experiences of the crucial role of advertising during our Olympics – from sponsorship, to marketing, funding and public engagement. Our work for the GLA formed part of the creative showcase of work from 2012 that was shared with the Brazilians but sadly, none of us were fortunate enough to go on the trip.

The lucky delegates, headed up by Nicola Mendelsohn (Chair of the IPA and Karmarama) shared some fascinating and enlightening facts about the state of the market in Brazil, agencies over there and future opportunities for joint ventures – especially in tech startups.

Some of the standout stats included how 40 million Brazilians have become middle class in the past 10 years, thanks to booming business, credit growth and the massive increase in minimum wage – 70% in real terms!

 Technology is booming too, with 94% of Brazilians connected to the internet, especially on mobile devices. Combined with the improving availability and quality of education, their appreciation of culture is growing as well. This all helps to form a fantastic consumer demographic for brands and advertisers, making advertising an industry definitely worth keeping an eye on.

The main drawback, and quite a large one at that, is the absence of a strong infrastructure. Too many cars and people. Not enough roads, airports or power. One thing is for sure, the upcoming World Cup in 2014 will be a big test to see whether the country and its star city Rio are on track to host a successful Olympics. 

Passion and enthusiasm are present in bucket loads, but the infrastructure will have to follow suit, and we’ll all be watching!

Very Spring/Summer 2013 campaign launches today!

Good news! The evenings are getting lighter, there is no frost on the ground and our Very Spring/Summer campaign featuring Holly Willoughby and the HQ girls launches today! It’s time to get excited about the hottest new trends from Very.co.uk.

The TV ads, which go on air for the first time during Emmerdale tonight (ITV 6.55pm), see Holly and the girls back in our futuristic Very HQ - but with a twist to the usual format. There will be new 10 second spots being shown every single week for the next three months, featuring the hottest new trends to make sure whatever you do, you do it in style this season. The first week is Nautical theme, and the rest – well, you’ll have to wait and see – but feel free to let us know which ones are your favourites!

In fitting with the launch we’re re-designing our Reception display here at the agency, and we’re even going to (attempt to) theme our weekly Friday afternoon nibbles according to the trend of the week – I’ve got a feeling some will be easier than others... Photos to follow!

Take a look at the latest advert on our website, and make sure you keep up with the trends every week!

Outdoor Hall of Fame Awards

Last night was the Campaign magazine Outdoor Hall of Fame awards in association with the Outdoor Media Centre, a great opportunity to mingle and take a look back at some of the most striking and engaging OOH creative work from the past year, and from the archives.

A panel of 5 judges and 7,400 public votes decided on 14 winners out of the 52 finalists to be inducted into the Outdoor Hall of Fame.

We were there to support out Summer Like No Other campaign for the Greater London Authority - sadly we left empty handed (boo, hiss) but some of the winners included Land Rover's "Passport Stamps" from RKCR Y&R, " Jubilee Ma'amite" for Marmite by Adam and Eve DDB and "Salvation" for Lurpak by Wieden and Kennedy.

Outdoor is the medium where great creative work can really grab people's attention, and the Awards reminded us that even though we're in an age of what can sometimes feel like online and digital obsession, there is still most definitely a place for striking, effective outdoor print.