Friday, 1 March 2013

Outdoor Hall of Fame Awards

Last night was the Campaign magazine Outdoor Hall of Fame awards in association with the Outdoor Media Centre, a great opportunity to mingle and take a look back at some of the most striking and engaging OOH creative work from the past year, and from the archives.

A panel of 5 judges and 7,400 public votes decided on 14 winners out of the 52 finalists to be inducted into the Outdoor Hall of Fame.

We were there to support out Summer Like No Other campaign for the Greater London Authority - sadly we left empty handed (boo, hiss) but some of the winners included Land Rover's "Passport Stamps" from RKCR Y&R, " Jubilee Ma'amite" for Marmite by Adam and Eve DDB and "Salvation" for Lurpak by Wieden and Kennedy.

Outdoor is the medium where great creative work can really grab people's attention, and the Awards reminded us that even though we're in an age of what can sometimes feel like online and digital obsession, there is still most definitely a place for striking, effective outdoor print.

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