The unveiling of his debut capsule collection tied in with the start of London Collections: Men's fashion week. It includes casual t-shirts, jeans and jumpers, as well as suits and outerwear, with the aim of taking men and their wardrobes from date-night to an evening out with the boys.
Gary Kibble, retail director for Littlewoods, said: "We couldn't be more thrilled that Mark has joined the Littlewoods family as style ambassador for our Goodsouls range. His popularity among our customer base is unmatched by any other male celebrity in the UK at the moment and we're confident that his personal style and eye for fashion will translate into a collection that our customers will love."
We're looking forward to working with him in future Littlewoods ads too, and the collection is available from www.littlewoods.com as of today, 20th June.