The combination of cider and blackcurrant is one
which has earned its place in the hearts and tastebuds of many British
drinkers. The initial thought may trigger the nostalgia of "cider and black" and "Snakebite," but this time it’s getting the Strongbow treatment.
Step up Dark Fruit, the latest addition to the
Strongbow portfolio flavoured with sweet, but sharp blackcurrant and blackberry
juices.
The art direction is dark and moody, with brambles and
twisted thorns showing that this fruity cider stands out from its sweet and,
dare we say, more gentle competitor offerings.
Our work can be seen all over billboards and
digital screens nationwide, the digital version can be viewed from clicking on the image above. Bulletproof designed the matte black and purple can, reflecting the more premium nature of
this cider compared to original Strongbow.
It has been going down a treat too, with hundreds
of fans tweeting that it’s “the future,” tastes “amazing” and is their "new
favourite" drink this summer. We're mighty pleased.
It’s available in cans at the moment, but
will be released in bottles next month. If you haven’t tried one yet, what are
you waiting for?
Earn it, enjoy it, and let us know what you think!
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