Tuesday, 30 July 2013

Take a bow, Dark Fruit.

The combination of cider and blackcurrant is one which has earned its place in the hearts and tastebuds of many British drinkers. The initial thought may trigger the nostalgia of "cider and black" and "Snakebite," but this time it’s getting the Strongbow treatment.

Step up Dark Fruit, the latest addition to the Strongbow portfolio flavoured with sweet, but sharp blackcurrant and blackberry juices.

The art direction is dark and moody, with brambles and twisted thorns showing that this fruity cider stands out from its sweet and, dare we say, more gentle competitor offerings.

Our work can be seen all over billboards and digital screens nationwide, the digital version can be viewed from clicking on the image above. Bulletproof designed the matte black and purple can, reflecting the more premium nature of this cider compared to original Strongbow.

It has been going down a treat too, with hundreds of fans tweeting that it’s “the future,” tastes “amazing” and is their "new favourite" drink this summer. We're mighty pleased.

It’s available in cans at the moment, but will be released in bottles next month. If you haven’t tried one yet, what are you waiting for?

Earn it, enjoy it, and let us know what you think!

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