Friday, 12 September 2014

It’s a Sunny kinda end to the summer

We’re delighted to finally announce that Sunny, a financial services brand recently launched in the UK, have appointed us as their creative agency, to position their brand as a challenger to the turbulent payday loan market.

Sunny’s parent company, Elevate, develop innovative online credit solutions that provide immediate financial relief to customers, and also help them to build a brighter financial future for themselves.

The great thing about Sunny is, that even though they’re in the very topical, and (let’s be honest) pretty controversial business of providing short-term, high-cost credit, their products are more responsible, transparent and most importantly cost less than the alternatives available to the millions of consumers who have been poorly served by traditional credit providers.

We’re going full steam ahead on creating a TV ad and digital campaign to position Sunny as a staunch challenger in this market. There’s a feeling that we’re on a mission to create a stir in the industry with the ‘short term credit account’ and Sunny’s key product features, which reward responsible customers with lower rates for making timely payments.

The need for short-term credit in the UK is one which won’t go away, but the more we can do to ensure the cost to the consumer isn’t extortionate, the better.

Sunny have saved their customers a remarkable £3.2 million in the past year, and with a clear new strategy and creative work, we’re hoping to keep pushing this figure up.

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