Last night saw the launch of our first 60" spot for Very.co.uk, in what is forecast to be their biggest Christmas ever! We shot this ad back in September after a long and detailed pre-production process which saw us overseeing the making of giant props and green screens so that our cast, including Fearne Cotton, could look like miniature versions of themselves who come to life out of a fashion magazine.
They frolic about the house in awe and wonder of the joys Christmas is bringing, and the fashion, gifts and electricals they find themselves surrounded by which they use to equip their adventure.
It was fantastic to work with legendary directors Traktor, and the talented teams at Partizan on this spot, which also has a 30" and 10" cutdown.
Check out the ad here if you haven't caught it yet, and if you feel like getting a closer look at how we made the ad, make sure you check out the Behind the Scenes mockumentary film we shot on set with our in-house director.
We'd love to hear what you think - Tweet us @stlukescomms and use the hashtag #biggestchristmasyet.