Friday, 12 December 2014


The fairy lights are twinkling and the turkeys are looking nervous. Christmas is unmistakingly approaching. Every child in the country is busy scribbling away trying to create the ultimate Christmas list to ensure all their wishes come true on the most magical Thursday morning of the year.

Myleene has once again harnessed the power of The Littlewoods Touch and is using it to grant Christmas wishes for the whole family in her role as the genie. Our Aladdin themed campaign has stepped out of the TV and on to the high street as Littlewoods helps Christmas shoppers’ wishes come true.

The activity, which kicked off in Liverpool, invites families to rub the magic lamp and hopefully win some of their wishes. Those who are brave enough to take a ride on the magic carpet will also be able to see their adventure featured on key media placements across the city.

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