Friday, 20 March 2009


Sagami Rubber Industries were having difficulty broadcasting condom ads in Japan, so they have come with ‘Blind Branded Entertainment’ where they set up a website following a real life couple that have been separated and go on a 1,000 km marathon to be reunited. Both the product and the client are revealed after they are reunited.

I love the way they separate the websites for both male and female, and statistics are revealed about ‘male opinions…and female emotions.’ For example, 72% of men tend to propose rather than being proposed, whereas only 38% of women do so. It’s lovely that both male and female websites are reunited once the couple is reunited; the viewer becomes completely involved in the couple’s movements.


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