They used to look like this:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6Q1NjSW5AHMX2rsbwmWMM1v51u96sEchyXnLSCidDX7KVgRFrWGt3z2AnaI_70NiIr2tVRdRI-kaW6ijYrdo9o7bIy19YSF_W1c3L8-9g2aQE2KdJ7FyBIfM97vBAp4xc6BkzxDait5k/s200/4-steve-urkel.jpg)
Now, they look like this:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizTEfssB1CvuI5_ImT7pm0F9g8rZwVVGIQZZN8IHH6kB30GI2JJ70j6kVXR2VXPuSTlSHJbDDn0ClUFA8sXGN941eAkG-HY8LUibgucdUQbeIsEWeIn9i4cUEhElKiKhjISvtXbrwUEIg/s200/medlead_287542s.jpg)
Geeks today are no longer restricted to IT departments and gaming conventions. The new era has brought with it this new generation of cool geeks that have become a major driving force for innovation in the world of communications.
Here is just one of the many examples of how geeks contribute to the world of communications and advertising.