St Luke's wins first GM Electric car account

Here at St Luke's, we are very proud to announce that we will be handling the launch campaign of General Motor's first electric vehicle: the Ampera.
So the Ampera is not any other electric vehicle you see, it's an Extended-Range Electric Vehicle (E-REV) which basically means that the car can travel 60 km on a single battery charge without using a drop gasoline before an on-board engine generator seamlessly starts powering the car for more than 500 km.


If you were looking for more technical details on the car, here you go.

Christine Sommerlad, Brand Communication Manager for Opel, said "We appointed St Luke's because they gave us a brilliant and compelling idea that will assert Opel's leadership in this critical new sector."

Hopefully this is further testament of our dedication, here at the agency, of all matters green.