Thursday, 18 February 2010
What a week! We're thrilled to announce Bulmers have awarded us work to devise an integrated campaign, to launch in the summer.
Neil Henderson, Managing Partner at St Luke's, said, "Bulmers is a key brand in the Heineken beer and cider portfolio and we are tremendously excited to be given the opportunity to be part of the next stage of its development."
Sanjay Patel, Brands Director - Cider, Heineken UK said, "Frame's [the incumbent agency] work on the brand has made a significant contribution to the success of Bulmers since we relaunched the brand in 2007. We are delighted to be extending our relationship with St Luke's. They have a deep understanding of the cider category and demonstrated this in their pitch."
Posted by www.stlukes.co.uk at 11:50