Thursday, 9 September 2010

Cool Hunting In Bloomsbury!

I am so glad that I spotted an article in The Evening Standard a little while ago which spoke on the emerging ‘New Bloomsbury Set”. The trend it seems is of a creative not literary nature with a rather fabulous network of stores of a quirky, cool and even worthy nature. Take the “Peoples Supermarket” a lovely community idea by which locals pay a membership fee and then sign up to stack shelves for 4 hours a week in return for price reduction on goods they purchase.

On a quirky note there is Cosmo China who specialize in hand painted china that isn’t in any shape or form chi-chi! Concept store Darkroom who sell African influenced accessories and make hats for the likes of Hussein Chalayan. Bea’s of Bloomsbury is a fabulous patisserie described as “like your hip great-aunt’s favourite tearoom”. Couple this with open-air film screenings where locals bring out their sofas and you can see why this is a cool hunters paradise! All in all there is an amazing array of independent book and fashion stores as well as essential services such as pharmacy, florist, funeral home which makes this snug corner a real community and not just a stomping ground for trendies & hipsters! I think I’m right in thinking that St Luke’s communications fits right into this New Bloomsbury Set ethos of independence, community and coolness!

I fancy doing a little bit of shopping who’s with me?!

Delphina x

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