Thursday, 7 October 2010
The IPA hosted an exciting seminar today on the future of the digital outdoor world and the creative possibilities it offers to brands / advertisers today.
One of my favourite outdoor campaigns mentioned was the digital campaign by engine oil producer Castrol. They positioned cameras in specific locations to capture cars' registrations, the make and model of the car was then matched with the DVLA database and the passing drivers were then able to see their correct oil recommendation on a digital billboard further down the road. A personalised digital ad offering car advice - great stuff!
Posted by www.stlukes.co.uk at 15:19