Monday, 7 October 2013

Cricket gets the Strongbow treatment

As a team at St Luke’s, we believe in practicing what we preach. So when positioning Strongbow as the brand which “rewards men who step up to a challenge and get the job done”, the next step was to set up some live challenges to see which Strongbow drinkers really could live up to their name! 


The first, Cricket, goes live today and shows the story of eight finalists (picked from thousands) who experienced two days of intense training before the final winner was selected to face an over from Jimmy Anderson in front of a 200-strong crowd. 

Keen cricketer, Pete Moxom was chosen as the winner to face deliveries travelling up to 85mph from Anderson. All he had to do was last the full over. Watch Pete step up and EARN IT. as he takes on Jimmy in the first Strongbow challenge.

If you think you have what it takes to EARN IT. there is still time to sign up for the Comedy challenge.

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