‘Outdoor Works’ an event run by Marketing Week magazine and the Outdoor Media Centre (OMC) has just taken place, with its over-arching theme as “The Power Of 5.” This refers to the five key benefits of outdoor advertising, according to the OMC, which are that it: Connects, Influences, Activates, Amplifies and Inspires.
Imagine our pride when we heard that our creative for Strongbow Dark Fruit was to be used as an excellent example of “attention-grabbing, disruptive creative executed at scale across a range of formats” by one of the expert guest speakers.
For our client to see their brand being praised on a big screen in front of hundreds of industry people is a huge credit to them, our team here and their collaborative efforts in strengthening the Strongbow brand as it expands its portfolio.
Cheers!
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