Interconnected by deeds not words.

Our Managing Director, Dan has written a fantastic article which has been published in both Marketing Magazine and Campaign this month. "Interconnected" breaks down the real truths behind brands and how they act in an increasingly connected, information sharing market place. Brands can no longer get away with claiming excellent service or superb value in the safe confines of outbound communications without proving it in practice, as in the harsh reality of the interconnected world, the nature of such claims will be revealed by how the brand acts. Customers will share their experiences of those actions on social media and price comparison sites with great ease.


                                         

Dan's article goes on to explain the interconnected world in the light of how we work here at St Luke's, with particular mention to our Strongbow, Majestic, Very.co.uk and Littlewoods clients. Our agenda is not only transform a brand's communication ideas, but also the client's business ideas in order to create a strategy that rings true throughout their whole organisation, and create a brand identity which reflects the fundamental truths of their audience, company and product.

I don't want to give the whole article away, you can read it here, and you should. It gives great food for thought on how we can sculpt and encourage organisations to embody their brand identity and be true to themselves in an interconnected world.

Strongbow challenges 'normal' guy to score like a pro

Last night, during the England v Germany match (where we disappointingly lost 0-1), one regular guy stepped up to a challenge. Not during the match, but in the half time ad break in our latest Strongbow challenge.

The Football Challenge is specifically aimed at getting those guys who always claim they could have scored that missed penalty to step up and prove it. Whether it's your mate, brother, boyfriend, husband, or dad - we all know a bloke who likes to shout at the TV and think they could do better. Our guy, Jared Aransibia, was chosen from thousands of applicants, to prepare for a once in a lifetime opportunity of scoring a penalty 'for England' against our fiercest football rivals Germany.

Jared was mentored by legendary former England player and Coach Stuart Pearce and he underwent two days of intense training which saw his stamina levels pushed to the limit by fitness coach and former Olympic sprinter Ade Mafe. This was topped off with a session by leading sports psychologist Dan Abrahams who helped mentally prepare Jared for his 12 yard challenge. He faced Hamburg’s German international goalkeeper Rene ‘Iron Man’ Adler on his home turf in the epic surroundings of the Berlin Olympic stadium.

                           

Sam Fielding, Strongbow Marketing Manager comments "This week’s game between Germany and England was the perfect opportunity for us to introduce Jared's challenge to football fans across the country. Jared stepped up to a once in a lifetime opportunity alongside Coach Stuart Pearce that provided us with some fantastic and engaging content people will love to watch.”

Stuart Pearce said: "We all watch a game from the comfort of our sofa and think we can do better, take that corner or score that penalty. We can all talk a good game but there aren’t many times you get the opportunity to 'walk the walk'. Jared was armed with all the physical and mental tools to score the penalty but the rest was up to him.”

The trailer as aired can be viewed from the image above, and full content following Jared’s journey along with the result of the penalty is live on strongbow.com/football now.

So, what are you waiting for?

Client Services Internship

Fancy becoming part of the team?

We are looking for a Client Services Intern to help support our Account Management team. 

To find out more contact lpoole@stlukes.co.uk for all the details.

Good Luck!

Doing Christmas 2013 in a Very stylish way!

Besides celebrating the birth of Jesus, singing Carols about wise men and eating far too much; Christmas is a time for spoiling each other (and ourselves) with gifts, new outfits and celebrations.

Our 30" Gifting advert for Very celebrates important Christmas preparation tasks such as gift-wrapping, cooking up a storm, hanging decorations and dining with friends, in a beautifully stylish and effortless way. With Very's range of gifts, fashion, homeware and electricals, it's easy to look effortlessly stylish whilst simultaneously delivering the perfect Christmas.  

The ad launches today, 7th November, during Emmerdale (ITV 7pm) and features a remix of the traditional Christmas Carol Silent Night. But this is Silent Night as you've never heard it before! Now well-known for having stand-out soundtracks, this Very spot follows on from our Christmas Partywear ad and the Definitions campaign using original remixes, a motion-control camera, and freeze-frame vignettes.

Fearne Cotton appears in the final scene, celebrating a toast and sumptuous festive feast with her friends. Get ready for a stylish Christmas with Very.co.uk

Check the ad out here or the image above and let us know what you think @stlukescomms.

Our agency Reception display is looking rather Christmassy too now that both Shop Direct clients, Littlewoods and Very have launched their Christmas campaigns!

Ho Ho Ho! Christmas excitement arrives as our Littlewoods advert airs!

It's the first of November which can only mean one thing, Christmas is coming and the best adverts, seasonal songs and  festive jumpers are all heading our way!

 We've been quick off the mark with our campaign for Littlewoods, which launched today. It's set in Santa's workshop in the North Pole, where a girl has posted her letter to Father Christmas, and he starts to read it aloud. Myleene Klass magically wraps presents while Santa's other celebrity helper Mark Wright, is sitting on a shelf, waiting to be chosen as a Christmas gift for a lucky lady. There are a whole host of elves bustling around in the workshop too, to make sure that every child and family gets the presents they deserve, all with the help of the Littlewoods Touch, meaning you can spread the cost of your gifts. We also filmed a Behind the Scenes film, so you can see what it was like on set, and how we made the magic.
The ad features a "Christmassed-up" version of Arlissa's track "Into The Light"  which was featured in the Funfair campaign, and was also directed by Michael Gracey through Partizan.
Let us know what you think, it's given us the Christmas spirit at St Luke's, and there's even more to come this week...