Our Managing Director, Dan has written a fantastic article which has been published in both Marketing Magazine and Campaign this month. "Interconnected" breaks down the real truths behind brands and how they act in an increasingly connected, information sharing market place. Brands can no longer get away with claiming excellent service or superb value in the safe confines of outbound communications without proving it in practice, as in the harsh reality of the interconnected world, the nature of such claims will be revealed by how the brand acts. Customers will share their experiences of those actions on social media and price comparison sites with great ease.
Dan's article goes on to explain the interconnected world in the light of how we work here at St Luke's, with particular mention to our Strongbow, Majestic, Very.co.uk and Littlewoods clients. Our agenda is not only transform a brand's communication ideas, but also the client's business ideas in order to create a strategy that rings true throughout their whole organisation, and create a brand identity which reflects the fundamental truths of their audience, company and product.
I don't want to give the whole article away, you can read it here, and you should. It gives great food for thought on how we can sculpt and encourage organisations to embody their brand identity and be true to themselves in an interconnected world.