We've been quick off the mark with our campaign for Littlewoods, which launched today. It's set in Santa's workshop in the North Pole, where a girl has posted her letter to Father Christmas, and he starts to read it aloud. Myleene Klass magically wraps presents while Santa's other celebrity helper Mark Wright, is sitting on a shelf, waiting to be chosen as a Christmas gift for a lucky lady. There are a whole host of elves bustling around in the workshop too, to make sure that every child and family gets the presents they deserve, all with the help of the Littlewoods Touch, meaning you can spread the cost of your gifts. We also filmed a Behind the Scenes film, so you can see what it was like on set, and how we made the magic.
The ad features a "Christmassed-up" version of Arlissa's track "Into The Light" which was featured in the Funfair campaign, and was also directed by Michael Gracey through Partizan.
Let us know what you think, it's given us the Christmas spirit at St Luke's, and there's even more to come this week...
No comments:
Post a Comment